Social Machines

Informationen zum Autor PETER SEMMELHACK is the founder and CEO of Bug Labs, developer of an award-winning open source consumer electronics and web services platform, recently featured in MoMA's "Talk to Me" exhibit. As a founding member of the rapidly growing open hardware movement, Peter is a frequent speaker at events around the world. He is also founder, board member, and former CEO of Antenna Software, one of the country's largest mobile enterprise software companies. His work has been covered and discussed by the international media including the New York Times , the Economist , the Hindu , Fortune , CNN, Nikkei Business , and Forbes . Peter holds a BA in economics from Brown University. Klappentext Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love.* Explains how smart phones and tablets enable Social Machines* Describes how digital technology is being "baked in" to the most unlikely new products--even wheelchairs.* Articulates how the "Internet of Things" is becoming social--and why that's the foundation for powerful new business modelsIn the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us. Zusammenfassung Companies like Facebook and Twitter have redefined social interaction. Inhaltsverzeichnis Acknowledgments ix Part I Social Machines: An Overview 1 Chapter 1 Introduction 3 Chapter 2 A Social Internet of Things 11 Chapter 3 Why Social Networks Must Evolve 21 Everything Will Get Connected 23 Everything Will Get Smarter 29 Everything Will Get Social 30 We're Running Out of Humans! 33 Chapter 4 Social Machines and the Future of Humankind 35 Part II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47 Chapter 5 Overview 49 Chapter 6 A Brief History of Abstraction 53 Chapter 7 Social Product Design 65 Connected versus Social 68 Example 1-The Weather Station 73 Example 2-Wheelchairs and Hand Sanitizers 80 Example 3-The Social Bicycle 84 Chapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99 The Social Seven-Overview 102 The Social Seven-Details 105 Chapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117 Part III The Business of Social Machines 121 Chapter 10 Introduction 123 People Sharing Things 125 Things Sharing Data 130 Chapter 11 How to Build a Business Using Social Machines 137 Retrofit Model 139 Built-in Model 142 Chapter 12 My Customer's Customer Is My Customer:The Beauty of a Social Value Chain 149 Chapter 13 The Art of Social Pricing 153 Part IV Getting Started 157 Chapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159 But First, a Quick Story 161 How Do...

List of contents

Acknowledgments ix
 
Part I Social Machines: An Overview 1
 
Chapter 1 Introduction 3
 
Chapter 2 A Social Internet of Things 11
 
Chapter 3 Why Social Networks Must Evolve 21
 
Everything Will Get Connected 23
 
Everything Will Get Smarter 29
 
Everything Will Get Social 30
 
We're Running Out of Humans! 33
 
Chapter 4 Social Machines and the Future of Humankind 35
 
Part II Every Product Is a Platform: Rethinking Product Design in the Age of Connectedness 47
 
Chapter 5 Overview 49
 
Chapter 6 A Brief History of Abstraction 53
 
Chapter 7 Social Product Design 65
 
Connected versus Social 68
 
Example 1--The Weather Station 73
 
Example 2--Wheelchairs and Hand Sanitizers 80
 
Example 3--The Social Bicycle 84
 
Chapter 8 Avatars and the Social Seven: Unique Characteristics of Social Machines 99
 
The Social Seven--Overview 102
 
The Social Seven--Details 105
 
Chapter 9 Spheres of Use, or Why Your New Product Should Do Things You Never Envisioned 117
 
Part III The Business of Social Machines 121
 
Chapter 10 Introduction 123
 
People Sharing Things 125
 
Things Sharing Data 130
 
Chapter 11 How to Build a Business Using Social Machines 137
 
Retrofit Model 139
 
Built-in Model 142
 
Chapter 12 My Customer's Customer Is My Customer: The Beauty of a Social Value Chain 149
 
Chapter 13 The Art of Social Pricing 153
 
Part IV Getting Started 157
 
Chapter 14 Design Requirements: What Does It Take to Design and Build a Social Machine? 159
 
But First, a Quick Story. . . 161
 
How Do I Make My Product Social? 167
 
Retrofi t Model 183
 
Built-in Model 185
 
Chapter 15 Getting There from Here 189
 
Part V Scenarios 195
 
Chapter 16 Smart Home 197
 
Chapter 17 Retail 203
 
Chapter 18 Transportation 211
 
Chapter 19 Finance 217
 
Chapter 20 Health and Wellness 223
 
Part VI Resources 229
 
Index 235

Product details

• Authors: Semmelhack, Peter Semmelhack, Semmelhack Peter
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 10.05.2013
• EAN: 9781118471685
• ISBN: 978-1-118-47168-5
• No. of pages: 246
• Dimensions: 165 mm x 235 mm x 23 mm
• Subjects: Natural sciences, medicine, IT, technology; Social sciences, law, business > Business > Management; HOUSE & HOME / General, Business & management, Digital Lifestyle and online world: consumer and user guides, Wirtschaft u. Management, Unternehmenstechnologie, Business Technology