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Praise for Essential Principles for Fundraising Success "Simply put, if you will read this book, believe in the principles, and then follow the principles, you will raise a ton of money."
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Michael E. Shapiro, Nancy and Holcombe T. Green Jr. Director, High Museum of Art
"Put this book in your back pocket and don't leave home without it. Essential Principles for Fundraising Success is the quintessential guide for the fundraiser--both the novice and the seasoned professional."
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Cynthia M. Adams, CEO and president, Grantstation.com, Inc.
"This is a wonderful, practical guide that every professional will find valuable. It is full of advice and tips that are insightful and timely."
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Jimmie R. Alford, founder and chairman, The Alford Group
"Too many times we complicate the basic fundamental principles needed for successful fundraising. Doug and Kristina have simplified it for us. Whether you are a thirty-year professional who needs reminding or a new professional who needs all the tools, Essential Principles for Fundraising Success fills the bill."
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Kurt Aschermann, senior vice president, chief marketing and development officer, Boys and Girls Clubs of America
"A terrific review of fundraising from direct mail to Internet, in a question and answer format. It can't get any easier."
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Ted Hart, president and CEO, ePhilanthropy Foundation
"A must-read for fundraisers, regardless of their experience. Easy to read, well-written, and to the point, this book will become the manual for professionals and volunteers in development."
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Daniel T. Gura, vice president for development and university relations, The University of Tampa
List of contents
Figures, Tables, & Exhibits vii
Preface ix
Acknowledgments xi
Introduction: Purpose and Observations 1
1 Principles of Fundraising: Time-Tested Truths 5
2 Essential Fundraising Tools: Focusing Your Work 10
3 The Board: Where Fundraising Begins 19
4 Research: Working Smarter 29
5 Annual Campaigns: The Basis for the Future 39
6 Direct Mail: How to Build Your Donor Base 54
7 Special Events: Making Friends, Raising Funds, and Having Fun 66
8 Major Gifts: Getting to the Big Gifts 84
9 Capital Campaigns: Building Success 96
10 Planned Giving: You Can Do It 116
11 Foundation Grants: Writing and Other Keys to Success 131
12 Corporate Dollars: Sponsorship, Marketing, and More 143
13 Technology: Embrace It 154
14 Stewardship: Saying Thanks Pays Dividends 164
15 Putting It All Together 180
References 183
The Authors 185
Index 187
About the author
Alexander, a dual citizen of the US and a former British colony, currently resides in the verdant Carolinas. Though often regarded as a quiet, reserved (not bashful) introvert, he comes to life during interesting one-on-one conversations. He loves and respects all animals and is tentatively training for his fifth (and final?) marathon, while continuing the creation of Robie's second excursion.
Summary
Organized in a clear, easy-to-use Q & A format, Essential Principles for Fundraising Success answers the questions that arise daily in the business of raising money. The book covers capital campaigns, working with boards and volunteers, annual fundraising, major gifts, planned giving, special events, grant seeking, and more.
