Encyclopedia of Consumer Brands - 2 Volume Set

The 3-vol. Encyclopedia of Consumer Brands is the first reference of its kind to compile the origin, evolution and current market status of some of the world's most recognizable consumer brands.

Product details

• Authors: Paula Kepos
• Assisted by: St James Press (Editor)
• Publisher: Gale
• Languages: English
• Product format: Hardback
• Released: 11.06.2013
• EAN: 9781558622272
• ISBN: 978-1-55862-227-2
• No. of pages: 2001
• Dimensions: 264 mm x 323 mm x 127 mm
• Weight: 3497 g
• Series: Encyclopedia of Consumer Brand; Encyclopedia of Consumer Brand
• Subjects: Guides > Self-help, everyday life > Address books, telephone directories, timetables, shopping guides; Social sciences, law, business > Business > Advertising, marketing