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Key Concepts for the Fashion Industry is the first concise and accessible overview of fashion theories for students on any fashion course. Providing an easy understanding of the core concepts, from scarcity to conformity, this book offers clear, practical examples and accessible case studies, making complex theory easy to digest. All fashion students need a basic understanding of how a style becomes a fashion and how this spreads or declines, whether they are studying fashion design, merchandising or any other fashion course. Containing student-friendly features such as discussion questions, activities and further reading, this book is essential reading for all students studying across all areas of fashion.
List of contents
Chapter 1: Overview
Chapter 2: The Fashion System
Chapter 3: Cultural Influence on Fashion
Chapter 4: Social Influence on Fashion
Chapter 5: Individual Influence on Fashion
Chapter 6: Conclusion
Bibliography
Index
Report
Key Concepts for the Fashion Industry brings a breath of fresh air to fashion theory. This book puts together a collection of insights and approaches that will facilitate the student's creative thinking process and their capacity to develop keys to solve problems. The most wonderful thing about working with fashion students is their capacity to be creative and innovative. I'm recommending this book to my students in particular when they find it challenging linking theory and practice. Maria Sargaco, Senior Lecturer & Course Leader in BA (Hons) Fashion Promotion and Communication 20140430
