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Informationen zum Autor LUSINE ARZUMANYAN Assistant Professor of Management at IAE Lyon (Institut d'Administration des Entreprises, School of Management), Jean Moulin Lyon 3 University, FrancePASCALE BERTHIER Affiliated Professor at EM Lyon Business School, FranceJEAN-BAPTISTE CARTIER Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceLUDIVINE CHALENÇON Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceCLAIRE FAVERJON Associate Professor at IAE Lyon, Jean Moulin Lyon 3 University, FranceFRANÇOIS LANTIN Associate Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceSIMIN LIN Doctoral student in Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceYVES-FRÉDÉRIC LIVIAN Professor Emeritus at IAE Lyon, Jean Moulin Lyon 3 University, FranceCHRISTOPHER MELIN Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceCATHERINE MERCIER-SUISSA Associate Professor of Economics at IAELyon, Jean Moulin Lyon 3 University, France, and is the Director of the CFIMI (Centre Franco-Italien de Management International, Franco-Italian centre for international management)SYLVAINE MERCURI Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceEMNA MOALLA Doctoral student in International Business at the Magellan Research Centre of IAE Lyon, Jean Moulin Lyon 3 University, FranceALINE PEREIRA PÜNDRICH Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceCATHERINE PIVOT Professor of Economics at IAE Lyon, Jean Moulin Lyon 3 University, FranceMAHA RAIS Assistant Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceJÉRÔME RIVE Associate Professor of Managementa and Dean of IAE Lyon, Jean Moulin Lyon 3 University, FranceALAIN ROGER Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceFABRICE ROTH Professor of Management at IAE Lyon, Jean Moulin Lyon 3 University, FranceDORA TRIKI Doctoral student in International Business at the Magellan Research Centre, IAE Lyon, Jean Moulin Lyon 3 University, France Klappentext Offers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment, headquarters-subsidiaries relationships as well as partnerships and networks they form across the world. Zusammenfassung Offers an innovative perspective of managerial practices adopted by multinational companies. The authors examine the challenges they face in the global environment! headquarters-subsidiaries relationships as well as partnerships and networks they form across the world. Inhaltsverzeichnis List of Tables List of Figures List of Boxes Preface; A.Rugman Acknowledgements Notes on Contributors Introduction PART I New Challenges of Multinational Companies in a Rapidly Changing Global Environment MNCs in the Global Economy; U.Mayrhofer Growth Opportunities for French MNCs in Emerging Markets (BRIC); C.Mercier-Suissa Internationalization Strategies of MNCs in the Wine Industry; C.Pivot The Governance of MNCs: Continuity or Breakdown?; F.Roth Impact of Credit Rating on Strategies of MNCs; C.Faverjon & F.Lantin PART II The Complexity of Internal Management: Headquarters-subsidiaries Relationships Establishing Foreign Subsidiaries: The Accor Group; E.Moalla & L.Chalençon The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs; J-B.Cartier & C.Melin Innovation Processes in MNCs: The Case of Groupe SEB; L.Arzumanyan & C.Melin Creating an Observatory of International Managerial Professions; J.Rive & P.M.Collin International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies; P.Berthier & A.Roger PART III Management of Multiple Partnerships Formed by Multinational Companies How do MNCs Manage Successful Partnerships?; E.Moalla & D.Triki Manag...
List of contents
List of Tables List of Figures List of Boxes Preface; A.Rugman Acknowledgements Notes on Contributors Introduction PART INew Challenges of Multinational Companies in a Rapidly Changing Global Environment MNCs in the Global Economy; U.Mayrhofer Growth Opportunities for French MNCs in Emerging Markets (BRIC); C.Mercier-Suissa Internationalization Strategies of MNCs in the Wine Industry; C.Pivot The Governance of MNCs: Continuity or Breakdown?; F.Roth Impact of Credit Rating on Strategies of MNCs; C.Faverjon & F.Lantin PART IIThe Complexity of Internal Management: Headquarters-subsidiaries Relationships Establishing Foreign Subsidiaries: The Accor Group; E.Moalla & L.Chalençon The Legal Framework of the Relationship between Headquarters and Subsidiaries in MNCs; J-B.Cartier & C.Melin Innovation Processes in MNCs: The Case of Groupe SEB; L.Arzumanyan & C.Melin Creating an Observatory of International Managerial Professions; J.Rive & P.M.Collin International Mobility: An Opportunity for Managers to Acquire and Transfer Competencies; P.Berthier & A.Roger PART IIIManagement of Multiple Partnerships Formed by Multinational Companies How do MNCs Manage Successful Partnerships?; E.Moalla & D.Triki Managing Alliances of MNCs: Does National Culture Matter?; Y-F.Livian The Construction of Networks by MNCs: An Analysis of the Banking Sector; P.M.Collin Partnerships between French MNCs and Chinese Companies: Win-win Relationships?; M.Rais & S.Lin Implementing Corporate Social Responsibility in MNCs: Google Incorporated; A.P.Pündrich & S.Mercuri Conclusion Glossary
