Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

Zusatztext "In der modernen Unternehmenswelt gehören kreative und originelle Ideenzum wesentlichen Bestandteil der Markenstrategie. ""The Do-it-YourselfLobotomy"" beschreibt sichere Methoden! wie man den Kopf frei bekommt!und wie man sich selbst und andere zu aktiver Kreativität inspiriert. Beiden von Autor Tom Monahan entwickelten Techniken! darunter auch seine '180-degreeThinkingTM'- und 100 MPH-Methode! handelt es sich um leicht anzuwendendeStrategien! mit deren Hilfe neue Ideen freigesetzt! kreative Produktentwicklungund das Erstellen kreativer Werbe- und Marketingpläne erleichtert werden.Hier lernen Sie! wie Sie sich mit Hilfe von kreativem Denken und erprobtenTechniken bei der Entwicklung neuer Produkte und Dienstleistungen! Namen!Werbeideen und kundenorientierten Lösungen einen Wettbewerbsvorteil verschaffen!Am Beispiel von Unternehmen wie z.B. McDonald's! VIACOM und ABC Sportsdemonstriert Monahan anschaulich! wie diese Techniken funktionieren. EinBand aus der bekannten 'Adweek'-Reihe. Autor Tom Monahan ist ein absoluterExperte auf diesem Gebiet. Der ehemalige Creative Director und Mitbegründerder Leonard Monahan Werbeagentur ist heute als führender Consultant inSachen Creative Thinking tätig. Als President und Head Coach der Beforeand After Inc. zählt er Unternehmen wie Conde Nast! The Wall Street Journal!Washington Post und Putnam Investments zu seinen Stammkunden." Informationen zum Autor TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&T, VIACOM, ABC Sports, The Wall Street Journal, McDonald's, Texas Instruments, Sears, and many others. Monahan is also a regular contributor to Communication Arts magazine. For more information please visit www.Do-It-YourselfLobotomy.com Klappentext Praise for the Do-It-Yourself Lobotomy "Here, at last, is the perfect book for anyone passionate about becoming a better creative thinker. Tom Monahan's thinking methods make it fun, simple, and easy to discover new and better ways of generating bigger and fresher creative ideas. It's like running away with the circus." - Roberto Wilson, Creative Director, Advertising and Graphic Design, Cirque du Soleil "Tom Monahan's techniques for creative problem solving are simple and memorable. Whether you're brainstorming solo or in a group, these exercises will help you move quickly and productively toward innovative solutions." - Eric Erickson, Director, Creative Services, Target "You've heard the saying: If you always do what you always did, you always get what you always got. After a day with Tom Monahan or this book . . . you won't think like you always thought, and you'll get something better than you always got!" - Mike Ricciuto, Director, Global Communications, DuPont Agriculture and Nutrition "The future of business will be led by people searching for new ideas. This book can help anyone think more creatively." - Lee Clow, Chairman and Worldwide Creative Director, TBWA \Chiat\Day "Tom Monahan jiggles your brain loose. He reorganizes the stumbling blocks of creativity into building blocks that equip everybody to be architects of innovation." - Roy M. Spence, Jr., Founder and President, GSD&M Zusammenfassung A leading consultant on creative thinking and a former top creative director of award-winning advertising agency Leonard Monahan, Tom Monahan offers a fresh look at the subject with hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. Inhaltsverzeichnis PART I: WHAT DO GREAT IDEAS DO? Introduction. How This Book Works. The Rewards of a Great Idea. The Consequences of a Bad I...

Product details

• Authors: Thomas Monahan, Tom Monahan
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 27.03.2002
• EAN: 9780471417422
• ISBN: 978-0-471-41742-2
• No. of pages: 262
• Dimensions: 160 mm x 238 mm x 20 mm
• Series: An Adweek Book; An Adweek Book
• Subject: Social sciences, law, business > Business > Advertising, marketing