Insanely Simple: The Obsession That Drives Apple's Success

Informationen zum Autor Ken Segall Klappentext Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall Zusammenfassung To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

Report

A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing The Times

Product details

• Authors: Ken Segall, Segall Ken
• Publisher: Penguin Books Uk
• Languages: English
• Product format: Paperback
• Released: 01.04.2013
• EAN: 9780670921195
• ISBN: 978-0-670-92119-5
• No. of pages: 239
• Dimensions: 128 mm x 197 mm x 16 mm
• Subjects: Social sciences, law, business > Business > Management; Business and Management, Information technology industries, business strategy, Biography: business and industry, Business communication and presentation, technology; productivity; jony ive; inside apple; steve jobs