Beyond the Low Cost Business - Rethinking the Business Model

Informationen zum Autor JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management. Klappentext Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies. Zusammenfassung Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this! is to reinvent the business model. New consumers! new pricing! new brands! new strategies. Inhaltsverzeichnis List of Tables, Figures and Graphs Foreword; E.Bieto Acknowledgments Introduction The Birth of the Low Cost Phenomenon Reinventing Your Business Model; RYBM Brand Marketing at a Time of Heightened Price Sensitivity Case Studies in Innovation to Produce Lower Prices Epilogue: Expansion, Innovations, Price Sensitivity and Wealth

List of contents

List of Tables, Figures and Graphs Foreword; E.Bieto Acknowledgments Introduction The Birth of the Low Cost Phenomenon Reinventing Your Business Model; RYBM Brand Marketing at a Time of Heightened Price Sensitivity Case Studies in Innovation to Produce Lower Prices Epilogue: Expansion, Innovations, Price Sensitivity and Wealth

Product details

• Authors: Josep Francesc Valls Gim¿z, Josep Francesc Valls Gimenez, J. Valls Giménez, Kenneth A Loparo, Kenneth A. Loparo, Josep-Francesc Valls, Josep Francesc Valls Gim Nez, Josep Francesc Valls Gimenez, Josep Francesc Valls Giménez, VALLS GIMENEZ JOSEP FRANCESC
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 30.01.2013
• EAN: 9781137277527
• ISBN: 978-1-137-27752-7
• No. of pages: 199
• Subjects: Social sciences, law, business > Business > Economics; Management, B, Leadership, Economics, Business Strategy/Leadership, Tourism, Business & management, Services, International business, Economics, general, International Economics, Tourism Management, Management science, Hospitality, leisure & tourism industries, International business enterprises, Business Strategy and Leadership, Palgrave Business & Management Collection, Service industries, Hospitality & service industries, brand;innovation;marketing;pricing