Snowball Effect - Communication Techniques to Make You Unstoppable

Zusatztext '...a fast paced and intensely practical guide to connecting with people! communicating effectively and making yourself clear.' (HR Magazine! March 2013)'...This is my new favourite book... written in very straight forward language! and Andy's points are so compelling that you cannot help but agree with him...I can highly recommend this book' (B2B Marketing! April 2013)'Very digestible and can be read in bite-sized chunks.' (Supply Business! March 2013)'You'll find a huge wealth of useful material that's relevant to both business and life...Way to go! Andy!' (Business Life! May 2013) Informationen zum Autor Andy Bounds is a Communication Consultant, working with blue chip organisations all over the world. Awarded the title Britain's Sales Trainer of the Year, and described by AstraZeneca's Global Communication Director as "a genius, whose advice can't be ignored", Andy's insights stem from the fact his Mother is blind. This has given him a lifetime's experience of communicating from someone else's point of view... so critical when seeking to persuade others. Andy typically speaks at 30-40 major conferences per year in over 20 countries, addressing tens of thousands of people. He has delivered keynotes at the Professional Speakers Association conference, as well as for blue-chip companies, Governments, professional bodies and business experts, to name but a few. Klappentext The long-awaited follow-up to the international bestseller The Jelly EffectCommunication is supposed to cause something. That's the point of it. So, what do you want to achieve following your communication? Do you want someone to answer 'yes'? Do you want to improve your relationships? Do you want people to understand exactly what you're talking about, first time? Whatever you want to achieve, you'll need decent communication to get there, and expert and bestselling author Andy Bounds shows us exactly how to nail our communication. Using the same conversational style that made The Jelly Effect so popular, The Snowball Effect is packed with short, rapid fire sections complete with visuals and special features to help us get serious results from our communication.The Snowball Effect explains how to:* Persuade people to say "yes" more quickly, more often* Enjoy your job more - because you'll be calling the shots for a change* Remove the communication frustrations you feel all too often* Get more done, more quickly - because you're getting people on your side faster (these techniques have saved people at least one month every year). Zusammenfassung The long-awaited follow-up to the international bestseller The Jelly Effect Communication is supposed to cause something. That s the point of it. Inhaltsverzeichnis Introduction xi Section A - Build Your Core The cornerstone of successful communication 1 1 How to prepare communication that works 3 Section B - Get More Done More Quickly How to save one month per year 15 When you want to... 2 Ensure people do what you want immediately 17 3 Find the time to communicate brilliantly 21 4 Impress senior audiences when you haven't much time 24 5 Ensure people remember your key messages 27 6 Quickly create presentations that work 30 7 Have better, quicker meetings and conference calls 38 8 Only attend the meetings you need to 41 9 Prepare for meetings in the right way 45 10 Ensure meetings generate actions, not just discussion topics 49 11 Run punchy, interesting and effective update meetings (or not have them) 53 12 Get a quick response to an FYI email 57 13 Empty your inbox 61 14 See how much extra time you've now got 65 Section C - Persuade More People to Say "yes" How to convince others to do what you want 67 When you want to... 15 Understand what really ...

List of contents

Introduction xi
 
SECTION A - BUILD YOUR CORE
 
The cornerstone of successful communication 1
 
1 How to prepare communication that works 3
 
SECTION B - GET MORE DONE MORE QUICKLY
 
How to save one month per year 15
 
When you want to . . .
 
2 Ensure people do what you want immediately 17
 
3 Find the time to communicate brilliantly 21
 
4 Impress senior audiences when you haven't much time 24
 
5 Ensure people remember your key messages 27
 
6 Quickly create presentations that work 30
 
7 Have better, quicker meetings and conference calls 38
 
8 Only attend the meetings you need to 41
 
9 Prepare for meetings in the right way 45
 
10 Ensure meetings generate actions, not just discussion topics 49
 
11 Run punchy, interesting and effective update meetings (or not have them) 53
 
12 Get a quick response to an FYI email 57
 
13 Empty your inbox 61
 
14 See how much extra time you've now got 65
 
SECTION C - PERSUADE MORE PEOPLE TO SAY "YES"
 
How to convince others to do what you want 67
 
When you want to . . .
 
15 Understand what really motivates people 69
 
16 Say things that excite people 71
 
17 Align your agenda to everyone else's 74
 
18 Get an enthusiastic "yes" very quickly 77
 
19 Prove you're someone's best option 80
 
20 Make a sale 84
 
21 Write a winning proposal or sales presentation 92
 
22 Stand out from the crowd 99
 
23 Cause long-term change, not a short-term blip 103
 
24 Use the best communication channel to get a quick "yes" 106
 
25 Create titles that instantly grab people 110
 
26 Write eye-catching introductions 113
 
27 Use analogies to make your point 117
 
28 Structure your communications so they're more persuasive 121
 
29 Pass an exam 123
 
30 Get a job interview 129
 
SECTION D - ENJOY YOUR JOB MORE
 
How to make work more fun 133
 
When you want to . . .
 
31 Ensure everyone - including you - thinks you're great 135
 
32 Build powerful relationships quickly 140
 
33 Get things right first time 145
 
34 Deliver interesting presentations that impress everyone 149
 
35 Use "word pictures" to help people remember things 153
 
36 Use initials to help people remember things 156
 
37 Use games and activities to make your point 158
 
38 Enjoy using PowerPoint 161
 
39 Create great visuals to enhance your message 165
 
40 Start a presentation brilliantly (when your audience is large and/or doesn't know you) 176
 
41 Appear polished, even if you haven't practised much 179
 
42 Prepare for - and deliver - an excellent Q&A session 182
 
43 Ensure your important initiatives succeed 185
 
44 Have good two-way conversations 189
 
45 Enjoy attending networking events 191
 
46 Help people read your documents quickly 196
 
47 Improve people's performance through observation and coaching 199
 
48 Improve people's performance after annual reviews 202
 
49 Improve people's performance when you delegate to them 205
 
SECTION E - ELIMINATE THE NEGATIVES
 
How to remove your communication frustrations 209
 
When you want to . . .
 
50 Stop saying "no" too quickly 211
 
51 Say "no" in a way that doesn't cause you problems 214
 
52 Come up with good ideas, but can't think of any 217
 
53 Remove someone's concerns about what you're planning to do 220
 
54 Remove someone's final reason f

Report

'...a fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear.' (HR Magazine, March 2013)
 

'...This is my new favourite book... written in very straight forward language, and Andy's points are so compelling that you cannot help but agree with him...I can highly recommend this book' (B2B Marketing, April 2013)
 
'Very digestible and can be read in bite-sized chunks.' (Supply Business, March 2013)
 
'You'll find a huge wealth of useful material that's relevant to both business and life...Way to go, Andy!' (Business Life, May 2013)

Product details

• Authors: A Bounds, Andy Bounds, Andy (Andy Bounds Ltd) Bounds, Bounds Andy
• Publisher: Capstone Publishing Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.02.2013
• EAN: 9780857083975
• ISBN: 978-0-85708-397-5
• Dimensions: 138 mm x 215 mm x 15 mm
• Subjects: Social sciences, law, business > Business > Management; Ratgeber Wirtschaft, Business & management, Wirtschaft u. Management, Business Self-Help, Wirtschaft /Ratgeber