The Icarus Deception - How High Will You Fly?

Informationen zum Autor Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes , Purple Cow , Linchpin , The Dip , and This Is Marketing . He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Klappentext Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes . He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject. Zusammenfassung What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's essential.

Product details

• Authors: Seth Godin, Seth Godin
• Publisher: Portfolio Penguin UK
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2012
• EAN: 9780670922925
• ISBN: 978-0-670-92292-5
• No. of pages: 256
• Dimensions: 155 mm x 235 mm x 20 mm
• Subjects: Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business; SELF-HELP / Creativity, Management: leadership & motivation, Management: leadership and motivation, Sales & marketing, Sales and marketing