True Story

The co-founder of a brand studio describes how businesses can change their marketing strategies to describe and promote their brand's story in an effort to appeal to modern consumers who have become increasingly interested in what a business embodies and represents. 20,000 first printing.

Product details

• Authors: Ty Montague, Montague Ty
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 01.07.2013
• EAN: 9781422170687
• ISBN: 978-1-4221-7068-7
• Dimensions: 164 mm x 243 mm x 22 mm
• Subjects: Social sciences, law, business > Business; BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Strategic Planning