Reinventing You - Define Your Brand, Imagine Your Future

Informationen zum Autor Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes . Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report . She is also a columnist for Mint , India's second-largest business newspaper. Klappentext Whether readers are still building their career or are on the road to reinvention, a personal brand is the ticket that will lead to success. Clark provides a step-by-step guide to help people assess, build, and reinvent their personal brands. Zusammenfassung Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Mixing personal stories with interviews and examples from well-known personalities, the author walks you through the process of identifying, developing, and then launching your new brand. Inhaltsverzeichnis ENG

Product details

• Authors: Dorie Clark, Clark Dorie
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 01.04.2013
• EAN: 9781422144138
• ISBN: 978-1-4221-4413-8
• Series: Harvard Business School Press; Harvard Business Publishing
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business; SELF-HELP / Personal Growth / Success, Business and Management, SELF-HELP / Personal Growth / General, BUSINESS & ECONOMICS / Motivational, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, Advice on careers and achieving success