Ten Types of Innovation - The Discipline of Building Breakthroughs

Zusatztext 'The most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject.' (Elite Business, June 2013)"This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place." (Start Your Business, October 2013) Informationen zum Autor Larry Keeley (www.monitortalent.com; Cambridge, MA) is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group, which was founded by Michael Porter and is one of the world's leading global consulting practices. BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program. Bansi Nagji is a senior partner of Monitor Group,  one of the world's leading consultancies. He is leader of the firm's global innovation practice and has direct responsibility for many of Monitor's largest clients, helping leaders of global companies with their toughest growth challenges. He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of Harvard Business Review . He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France. Helen Walters is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at BusinessWeek. She is the TED conference's official on-site blogger and has some 13,600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20,000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including Design Observer , Fast Company and Core77.com. Klappentext Innovate your way to meaningful and sustainable growth Most scientists agree that we live in one of the greatest times of change in the history of our species. And yet the pace of change is actually increasing... For many firms, this means innovation isn't optional, it's imperative. Customers demand it. Competitors will outflank you if you don't achieve it. Talented employees won't join your firm if you don't deliver it. Analysts expect it. Investors reward it. And yet most people still believe in primitive myths about innovation: "It's only about new products and new technology"; "It's about rare strokes of inspired genius"; "There's no disciplined, consistent method"; etc. These common assumptions are not true. Based on over three decades of path-breaking work on innovation effectiveness, Ten Types of Innovation will help you and your teams know what to do when the stakes are high, time is short, and you really need to build a breakthrough. The solution is to look beyond new products to nine other powerful types of innovation, which can be combined for competitive advantage. The book lays out fresh ways to think, and then explains the actions that allow teams or firms to innovate reliably and repeatedly. Written for entrepreneurs, executives, and innovators on the front line in virtually any industry, anyone who wants to move beyond the folklore and get innovation to really work will find the tradecraft revealed here to be indispensable. " Ten Types of Innovation is a...

List of contents

PART ONE INNOVATION
A NEW DISCIPLINE IS LEAVING THE LAB
 
CHAPTER 1 RETHINK INNOVATION 2
Eradicate lore, substitute logic
 
PART TWO TEN TYPES OF INNOVATION
THE BUILDING BLOCKS OF BREAKTHROUGHS
 
CHAPTER 2 THE TEN TYPES 16
An overview
 
CHAPTER 3 PROFIT MODEL 18
How you make money
 
CHAPTER 4 NETWORK 22
How you connect with others to create value
 
CHAPTER 5 STRUCTURE 26
How you organize and align your talent and assets
 
CHAPTER 6 PROCESS 30
How you use signature or superior methods to do your work
 
CHAPTER 7 PRODUCT PERFORMANCE 34
How you develop distinguishing features and functionality
 
CHAPTER 8 PRODUCT SYSTEM 38
How you create complementary products and services
 
CHAPTER 9 SERVICE 42
How you support and amplify the value of your offerings
 
CHAPTER 10 CHANNEL 46
How you deliver your offerings to customers and users
 
CHAPTER 11 BRAND 50
How you represent your offerings and business
 
CHAPTER 12 CUSTOMER ENGAGEMENT 54
How you foster compelling interactions
 
PART THREE MORE IS MIGHTIER
MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT
 
CHAPTER 13 GO BEYOND PRODUCTS 62
How to avoid being easily copied
 
CHAPTER 14 STRENGTH IN NUMBERS 78
Innovations using a combination of types generate better returns
 
PART FOUR SPOT THE SHIFTS
SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS
 
CHAPTER 15 MIND THE GAP 100
Uncover your blind spots
 
CHAPTER 16 CHALLENGE CONVENTION 104
See where your competitors are focusing -- and then make different choices
 
CHAPTER 17 PATTERN RECOGNITION 118
See how industries and markets shift -- and learn from those who saw the signs and acted on them
 
PART FIVE LEADING INNOVATION
USE BETTER PLANS TO BUILD BREAKTHROUGHS
 
CHAPTER 18 DECLARE INTENT 130
By being clear about where and how you will innovate, you massively increase your odds of success
 
CHAPTER 19 INNOVATION TACTICS 142
A toolkit that turns the Ten Types into building blocks for innovation
 
CHAPTER 20 USING THE INNOVATION PLAYBOOK 150
A selection of plays (and the combinations of tactics you'll need to implement them)
 
PART SIX FOSTERING INNOVATION
INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION
 
CHAPTER 21 GET CRACKING 190
Everyone is afraid of the unfamiliar.
Here's how to innovate anyway
 
CHAPTER 22 SPONSORS AND AUTHORS 196
Great firms make sure that innovation is not optional
 
CHAPTER 23 INSTALLING INNOVATION 200
Don't worry about culture.
Build a systemic capability
 
CHAPTER 24 EXECUTE EFFECTIVELY 212
Principles for bringing your innovations to market on time and on budget
 
PART SEVEN APPENDIX
PUTTING THESE PRINCIPLES INTO PRACTICE
Go beyond the book to create your own innovation revolution
 
ACKNOWLEDGMENTS 232
 
INNOVATION BIBLIOGRAPHY 234
 
NOTES AND RESEARCH DATA 238
 
IMAGE CREDITS 251
 
INDEX 252
 
ABOUT THE AUTHORS 256
 
ABOUT DOBLIN AND MONITOR DELOITTE 258

Report

'The most pleasing thing is the fresh way it presents its subject. The artwork is beautiful throughout, the simple infographics and visual information forming an excellent companion to the subject matter. It crowns an effective and engaging approach to the subject.' (Elite Business, June 2013)
 

"This book provides fantastic guidance on how to develop an innovation culture within your business; to keep staff thinking of new ways to improve your offering and refine what made you successful in the first place." (Start Your Business, October 2013)

Product details

• Authors: L Keeley, Larr Keeley, Larry Keeley, Larry Nagji Keeley, Larry Pikkel Keeley, Bansi Nagji, Rya Pikkel, Ryan Pikkel, Ryan et al Pikkel, Brian Quinn, Brian et al Quinn, Hele Walters, Helen Walters
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 19.04.2013
• EAN: 9781118504246
• ISBN: 978-1-118-50424-6
• No. of pages: 276
• Dimensions: 245 mm x 192 mm x 22 mm
• Subject: Social sciences, law, business > Business > Management