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Informationen zum Autor Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media , and serves on the editorial boards for Corporate Communication , Corporate Reputation Review , Journal of Communication , Journal of Public Relations Research , Public Relations Journal , Public Relations Inquiry , and Public Relations Review . His research on corporate reputation has been presented in over 15 countries. Klappentext With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.* Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars* Brings together state-of-the-art communication studies insights on corporate reputation* Identifies and addresses the lacunae in the research literature* Applies new theoretical frameworks to corporate reputation Zusammenfassung With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Inhaltsverzeichnis About the Editor ix Notes on Contributors x Acknowledgments xxvi 1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1 Craig E. Carroll Section 1 Communication Disciplines of Reputation 11 2 Corporate Reputation and the Discipline of Public Opinion 13 Cees B.M. van Riel 3 Corporate Reputation and the Discipline of Interpersonal Communication 20 Sherry J. Holladay 4 Corporate Reputation and the Discipline of Organizational Communication 30 Robyn Remke 5 Corporate Reputation and the Discipline of Advertising 40 Nora J. Rifon, Karen Smreker, and Sookyong Kim 6 Corporate Reputation and the Discipline of Corporate Communication 53 Peggy Simcic Brønn 7 Corporate Reputation and the Discipline of Public Relations 62 Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot 8 Corporate Reputation and the Discipline of Management Communication 72 James S. O'Rourke 9 Corporate Reputation and the Discipline of Communication Management 81 Anne Gregory 10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94 Clarke L. Caywood 11 Corporate Reputation and the Discipline of Marketing Communication 104 Richard J. Varey 12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121 Craig E. Carroll 13 Corporate Reputation and the Discipline of Visual Communication 130 Susan Westcott Alessandri 14 Corporate Reputation and the Discipline of Corporate Communication Law 141 Karla K. Gower Section 2 Theoretical Perspectives 151 15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153 Matthew W. Ragas 16 Complexity Theory and the Dynamics of Reputation 166
