Handbook of Communication and Corporate Reputation

Informationen zum Autor Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University's Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association's (ICA) Public Relations division.  He is editor of Corporate Reputation and the News Media , and serves on the editorial boards for Corporate Communication , Corporate Reputation Review , Journal of Communication , Journal of Public Relations Research , Public Relations Journal , Public Relations Inquiry , and Public Relations Review . His research on corporate reputation has been presented in over 15 countries. Klappentext With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.* Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars* Brings together state-of-the-art communication studies insights on corporate reputation* Identifies and addresses the lacunae in the research literature* Applies new theoretical frameworks to corporate reputation Zusammenfassung With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Inhaltsverzeichnis About the Editor ix Notes on Contributors x Acknowledgments xxvi 1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1 Craig E. Carroll Section 1 Communication Disciplines of Reputation 11 2 Corporate Reputation and the Discipline of Public Opinion 13 Cees B.M. van Riel 3 Corporate Reputation and the Discipline of Interpersonal Communication 20 Sherry J. Holladay 4 Corporate Reputation and the Discipline of Organizational Communication 30 Robyn Remke 5 Corporate Reputation and the Discipline of Advertising 40 Nora J. Rifon, Karen Smreker, and Sookyong Kim 6 Corporate Reputation and the Discipline of Corporate Communication 53 Peggy Simcic Brønn 7 Corporate Reputation and the Discipline of Public Relations 62 Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot 8 Corporate Reputation and the Discipline of Management Communication 72 James S. O'Rourke 9 Corporate Reputation and the Discipline of Communication Management 81 Anne Gregory 10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94 Clarke L. Caywood 11 Corporate Reputation and the Discipline of Marketing Communication 104 Richard J. Varey 12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121 Craig E. Carroll 13 Corporate Reputation and the Discipline of Visual Communication 130 Susan Westcott Alessandri 14 Corporate Reputation and the Discipline of Corporate Communication Law 141 Karla K. Gower Section 2 Theoretical Perspectives 151 15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153 Matthew W. Ragas 16 Complexity Theory and the Dynamics of Reputation 166

List of contents

About the Editor ix
 
Notes on Contributors x
 
Acknowledgments xxvi
 
1 Corporate Reputation and the Multi-Disciplinary Field of Communication 1
Craig E. Carroll
 
Section 1 Communication Disciplines of Reputation 11
 
2 Corporate Reputation and the Discipline of Public Opinion 13
Cees B.M. van Riel
 
3 Corporate Reputation and the Discipline of Interpersonal Communication 20
Sherry J. Holladay
 
4 Corporate Reputation and the Discipline of Organizational Communication 30
Robyn Remke
 
5 Corporate Reputation and the Discipline of Advertising 40
Nora J. Rifon, Karen Smreker, and Sookyong Kim
 
6 Corporate Reputation and the Discipline of Corporate Communication 53
Peggy Simcic Brønn
 
7 Corporate Reputation and the Discipline of Public Relations 62
Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot
 
8 Corporate Reputation and the Discipline of Management Communication 72
James S. O'Rourke
 
9 Corporate Reputation and the Discipline of Communication Management 81
Anne Gregory
 
10 Corporate Reputation and the Discipline of Integrated Marketing Communications 94
Clarke L. Caywood
 
11 Corporate Reputation and the Discipline of Marketing Communication 104
Richard J. Varey
 
12 Corporate Reputation and the Disciplines of Journalism and Mass Communication 121
Craig E. Carroll
 
13 Corporate Reputation and the Discipline of Visual Communication 130
Susan Westcott Alessandri
 
14 Corporate Reputation and the Discipline of Corporate Communication Law 141
Karla K. Gower
 
Section 2 Theoretical Perspectives 151
 
15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them 153
Matthew W. Ragas
 
16 Complexity Theory and the Dynamics of Reputation 166
Priscilla Murphy and Dawn R. Gilpin
 
17 Communicatively Constituted Reputation and Reputation Management 183
Stefania Romenti and Laura Illia
 
18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory 197
Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig
 
19 Image Repair Theory and Corporate Reputation 213
William L. Benoit
 
20 The Institutionalization of Corporate Reputation 222
John C. Lammers and Kristen Guth
 
21 Experiencing the Reputational Synergy of Success and Failure through Organizational Learning 235
Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony
 
22 Relating Rhetoric and Reputation 249
Øyvind Ihlen
 
23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation 262
W. Timothy Coombs
 
24 Corporate Reputation and the Theory of Social Capital 279
Vilma Luoma-aho
 
Section 3 Attributes of Reputation 291
 
25 Corporate Attributes and Associations 293
Sabine Einwiller
 
26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective
Communication 306
Juan Meng and Bruce K. Berger
 
27 Corporate Reputation and Workplace Environment 318
Hua Jiang
 
28 Corporate Reputation and the Practice of Corporate Governance 334
Justin E. Pettigrew and Bryan H. Reber
 
29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation 347
Pan Ji and Paul S. Lieber
 
30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View 362
Friederike Schultz
 
31 Reputation or Financial Performance: Which Comes First? 376
Alexander V. Laskin
 
32 Who's in Charge and What's the Solution? Reputation as a Matt

Product details

• Authors: Ce Carroll, Craig E. Carroll, Craig E. (New York University Carroll
• Assisted by: Craig E. Carroll (Editor), Carroll Craig E. (Editor), Crai E Carroll (Editor), Craig E Carroll (Editor)
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 01.02.2013
• EAN: 9780470670989
• ISBN: 978-0-470-67098-9
• No. of pages: 656
• Series: Handbooks in Communication and Media; Handbooks in Communication and Media
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Kommunikation, reputationsmanagement, Communication & Media Studies, Kommunikation u. Medienforschung, Öffentlichkeitsarbeit u. Werbung, Public Relations & Advertising, Angewandte Kommunikation, Applied Communication