Read more
Informationen zum Autor Bruce D. Keillor is Director of the Institute for Global Business and Professor of Marketing and International Business at the University of Akron. He is also a Research Fellow at the Center for International Business at Michigan State University. He serves on several Executive Editorial Review Boards, including the Journal of International Business Studies . He has published over 100 book chapters and refereed journal articles, proceedings papers, and conference presentations in the areas of global marketing strategy, sales, and cross-cultural consumer behavior. He is also an entrepreneur, with over a decade of experience in the direct-marketing software industry. Klappentext This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates. Inhaltsverzeichnis Preface Chapter One The International Business Environment: An Overview and New Perspectives (Complexities and Choices) Chapter Two Dealing with the Social and Cultural Aspects of a New Market Chapter Three Managing the Physical Environment: Market Selection and Market Entry Chapter Four The Economic Environment: A Business Perspective Chapter Five The Political and Legal Environment: Dealing with New Markets and New Rules Chapter Six The Global Competitive Environment: Playing to Win Afterword: The Firm's Impact on the Environment and Future Trends Appendix: A Framework for Assessing the International Business Environment Bibliography Index ...
