Psychoanalytic Accounts of Consuming Desire - Hearts of Darkness

Informationen zum Autor JOHN DESMOND is a reader in management at the University of St. Andrews, UK. He was born in Derry and currently lives equably in exile in Scotland with his wife Fiona. John's other books are Consuming Behaviour (Palgrave, 2003) and Fundamentals of Marketing (2007), co-authored with Marilyn Stone. Klappentext Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams! sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan! and to include evaluation of current research. Zusammenfassung Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams! sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan! and to include evaluation of current research. Inhaltsverzeichnis List of Figures Introduction and Acknowledgements Dreams Sexuality Mastery and Self-Control Narcissism Death Lack Freedom Hysteria

List of contents

List of Figures Introduction and Acknowledgements Dreams Sexuality Mastery and Self-Control Narcissism Death Lack Freedom Hysteria

About the author

JOHN DESMOND is a reader in management at the University of St. Andrews, UK. He was born in Derry and currently lives equably in exile in Scotland with his wife Fiona. John's other books are Consuming Behaviour (Palgrave, 2003) and Fundamentals of Marketing (2007), co-authored with Marilyn Stone.

Product details

• Authors: J. Desmond, John Desmond, DESMOND JOHN
• Publisher: Palgrave UK
• Languages: English
• Product format: Hardback
• Released: 28.11.2012
• EAN: 9780230252196
• ISBN: 978-0-230-25219-6
• No. of pages: 308
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Marketing, Management, Operations Research, B, Planning, Leadership, Organization, Market research, Business Strategy/Leadership, Psychology, Organizational theory & behaviour, Behavioral Sciences and Psychology, Operations Research/Decision Theory, Operations Research and Decision Theory, business strategy, Psychology, general, Management & management techniques, Management decision making, Management science, Operational research, Decision Making, Business Strategy and Leadership, Palgrave Business & Management Collection, consumer;evaluation;research