Sage Brief Guide to Marketing Ethics

Klappentext Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners. Zusammenfassung The short! easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. Inhaltsverzeichnis Preface Part I: Business Ethics Business Ethics Theories of Ethics Stakeholder Theory Ethical Decision Making Competition Strategy and Ethics Corporate Social Responsibility and Corporate Social Performance Strategic Corporate Social Responsibility Part II: Ethics and the Marketing Mix Ethics of Marketing Consumer Rights Product Liability Ethical Issues in Pricing Price-Fixing Predatory Pricing and Trading Transfer Pricing Part III: Ethics and the Promotional Mix Advertising Ethics Deceptive Advertising Public Relations Public Relations Ethics Reputation Management Part IV: Special Topics in Marketing Ethics Intellectual Property Electronic Commerce Marketing to Children Minorities Cross-Cultural Consumer Marketing Multinational Marketing Green Marketing Greenwashing Cause-Related Marketing Appendix: AMA Code of Ethics

Product details

• Authors: SAGE Publications, Sage Publications
• Assisted by: Sage Publications (Editor)
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 15.05.2011
• EAN: 9781412995146
• ISBN: 978-1-4129-9514-6
• No. of pages: 232
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Business ethics & social responsibility, Sales & marketing, Business ethics and social responsibility, Sales and marketing, Publications