Strategic Communications for School Leaders

Informationen zum Autor Vicki Gunther is assistant professor at National-Louis University and former superintendent and principal of School District 73.5, Skokie, Illinois. James McGowan, communications consultant, is a former board president of School District 73.5, Skokie, Illinois. Kate Donegan is superintendent of School District 73.5, Skokie, Illinois. Klappentext Gunther, McGowan and Donegan draw on their own experiences to explain the importance of communication in school leadership. In Strategic Communications for School Leaders to provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Inhaltsverzeichnis AcknowledgmentsIntroductionSection I. Why Communication Is ImportantChapter 1: The Public Has a Right to KnowChapter 2: School Districts Need to Engender TrustChapter 3: School Districts Need to Advocate for ThemselvesSection II. How Best to CommunicateChapter 4: Know Who's Listening and How to Reach ThemChapter 5: Align Communications with District Goals and ValuesChapter 6: Show, Don't TellChapter 7: Cultivate CredibilityChapter 8: Take Advantage of TechnologyChapter 9: Develop a Strategic Communications PlanSection III. It All Comes TogetherChapter 10: What Happens When Your Communications Are WorkingAppendix IAppendix IIAppendix IIIAppendix IVAppendix VBibliography

Product details

• Authors: Kate Donegan, Donegan Kate, Vicki Gunther, Vicki Mcgowan Gunther, Vicki/ McGowan Gunther, Gunther Vicki, James McGowan, McGowan James
• Publisher: Rowman and Littlefield
• Languages: English
• Age Recommendation: ages 18 to 22
• Product format: Paperback / Softback
• Released: 16.03.2011
• EAN: 9781442209435
• ISBN: 978-1-4422-0943-5
• No. of pages: 198
• Subjects: Humanities, art, music > Education > Education system; EDUCATION / Administration / General, Organization & management of education, Educational administration and organization, Faculty Resources;Professor Resources;Teacher Resources