Stories That Move Mountains - Storytelling and Visual Design for Persuasive Presentations

Zusatztext '...if you want to influence others to make a decision, improve something or agree to change then this is the book for you.' (www.bcs.org, December 2012)'Strong visual presentation which makes it easy to absorb the authors' message...concepts are well explained with clear examples...very good guidance on visual design particularly useful for non-specialists.' (HR Zone, February 2013) Informationen zum Autor Martin Sykes is a leader in the Enterprise Strategy business at Microsoft Services. The CAST process and Visual Story Map has evolved over 12 years from a personal quest to improve his own communications, to a technique delivered at international conferences, used in workshops with customers in the public and private sectors around the world, and training for people in the Microsoft organization. A. Nicklas Malik is an enterprise strategy architect for Microsoft in the United States and a well-respected leader, speaker, and writer in the field of Enterprise Architecture. Key to his success has been the use of visual stories, a technique he learned from Martin's early training sessions. Nick has used the CAST process in settings ranging from founding a small business to influencing corporate executives. Mark D. West is a graphic designer and educator, with experience developing successful training and graphic design solutions for retail and IT-based clients in the US Pacific Northwest (including Boeing and Microsoft) over the last 15 years. Numerous design colleges and IT-based clients have benefited from his expertise in design to support organizational effectiveness, learning, and results that stick. Klappentext Learn how to use stories and visuals to make top-notch presentationsIt's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high-impact presentations in your own organization.The book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You'll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.* Explains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high-impact and visual presentations that tell a story* Covers how to apply a range of techniques and what the results look like, using screenshots of presentations, one page hand outs, and basic delivery with whiteboards* Coauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods* Includes sample Story Maps, templates, practical success stories, and moreLearn how to sell your ideas and trigger change in your company with Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations. Zusammenfassung Learn how to use stories and visuals to make top-notch presentationsIt's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing pro...

List of contents

1 THE POWER OF STORIES 2
 
Visual Stories 5
 
Should We Blame the Tools? 6
 
Finding the Right Tool for the Job 6
 
To Be Effective, You Have to Affect People 7
 
Convincing Evidence 10
 
2 CAST AND THE VISUAL STORY MAP 12
 
The Visual Story Map 12
 
3 USING CAST TO TELL STORIES 22
 
Use the Visual Story Map 23
 
Learn From Our Experience 24
 
Examples of Using CAST 25
 
Build Your Own Example 25
 
Example 1: Personal Trainer 26
 
Example 2: City University Hospital 27
 
Tell the Right Story 29
 
Tell the Story Right 29
 
4 WHY 34
 
The Three Big Whys 35
 
Focusing First on "Why" 36
 
All Motivation is Personal 37
 
Techniques for Discovering Whys 37
 
Five Whys 38
 
Pain Chain 40
 
Outcome Mapping 41
 
5 WHAT 48
 
Elements of Change. 50
 
Brainstorming the Changes 52
 
Filter and Focus 53
 
6 HOW 62
 
Traceability and Milestones 64
 
Finding the "How" 65
 
Understanding the Dependencies 68
 
Cum hoc ergo propter hoc 70
 
7 WHAT IF 76
 
Walking Backward Through the Story 78
 
Alternative Scenarios 80
 
Final Thoughts on the Story Content 89
 
8 WHO 92
 
Finding the Common Ground 96
 
Creating a Power Map 98
 
9 LEARNING AND DECISION STYLES 108
 
Categorizing Your Audience 109
 
Preferences, Not Prescriptions 109
 
Learning Styles 110
 
Decision Styles 112
 
10 STRUCTURE 122
 
Plot Structure 123
 
Nesting and Embedding (or How to Tell Many Stories at the Same Time) 139
 
Using Reality and Fiction 139
 
Hope's Story 141
 
Putting All the Parts Together 141
 
In a Hurry? 143
 
11 CHARACTER 148
 
The Hero and the Villain 150
 
Character Associations 152
 
Believability 153
 
The Cast of Characters 154
 
Personification 154
 
12 SENSE OF URGENCY 164
 
The Enemies of Change: Complacency and Distraction 165
 
Common Factors Creating a Sense of Urgency 166
 
Success Is a Decision 168
 
Success Is a Commitment 168
 
13 DELIVERY PLAN 174
 
Decisions Take Time 176
 
Planning for Scale 178
 
Hook, Line, and Sinker 179
 
City University Hospital 180
 
Delivery Tips 186
 
14 DESIGN 192
 
Intentional Design 193
 
Many Formats, One Root 196
 
The Infographic 197
 
Ideation 198
 
Composition 200
 
Content Coding 209
 
Writing 214
 
15 TEST 222
 
Testing and Rehearsals 223
 
Opening, Closing, and Timing 224
 
Repetition 225
 
Retention 225
 
The Six Key Tests 226
 
16 CAST EXAMPLE: WHAT A DIFFERENCE A DAY CAN MAKE 232
 
17 AFTERWORD: IMPROVING YOUR VISUAL STORYTELLING 242
 
Practice Makes Perfect 242
 
Use Your Tools. 243
 
REFERENCES 246
 
INDEX 252

Report

'...if you want to influence others to make a decision, improve something or agree to change then this is the book for you.' (www.bcs.org, December 2012)
 
'Strong visual presentation which makes it easy to absorb the authors' message...concepts are well explained with clear examples...very good guidance on visual design particularly useful for non-specialists.' (HR Zone, February 2013)

Product details

• Authors: A. Nicklas Malik, Nic Malik, Nick Malik, Malik A. Nicklas, M Sykes, Marti Sykes, Martin Sykes, Martin Malik Sykes, Martin T. Sykes, Martin T. Malik Sykes, Mark D West, Mark D. West, West Mark D.
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2012
• EAN: 9781118423998
• ISBN: 978-1-118-42399-8
• No. of pages: 272
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; Social sciences, law, business > Business > Management; Präsentation, Informatik, computer science, Business communication and presentation, Computer Science - General Interest, Populäre Themen i. d. Informatik