Consumer Behaviour - Perspectives, Findings & Explanations

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.>

List of contents

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences
 Ethnopsychology
 Behaviourism
 Psychoanalytic Psychology
 Cognitive Psychology
 Cognitive Neuroscience
 Microeconomics (Rational Choice Theory)
 Behavioural Economics
 Social Psychology
 Sociology
 Cultural Anthropology.

About the author

JOHN O'SHAUGHNESSY is Professor Emeritus of Business, Columbia University, USA and Formerly Senior Associate, Judge Institute, Cambridge University, UK.

Product details

• Authors: O&apos, John O'Shaughnessy, John O''shaughnessy, John Shaughnessy
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 04.12.2012
• EAN: 9781137003768
• ISBN: 978-1-137-00376-8
• No. of pages: 536
• Subjects: Social sciences, law, business > Business > Miscellaneous; B, Business and Management, Consumer behavior, Management science, Motivation research (Marketing)