Fr. 153.60

eBusiness

English · Paperback / Softback

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Description

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The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points.New to this Edition:- Revised structure which builds a conception of eBusiness from first principles- Integrated chapter case studies and revised free-standing international case studies- Coverage of new topics including mobile commerce, electronic government and cloud computing- Increased range of learning material in each chapter as well as fully updated online resources eBusi s is an ideal text for undergraduate, postgraduate and MBA students of e-business.>

List of contents










The e-Business Domain
e-Business Organisation
e-Business Systems
e-Business Value
e-Business Infrastructure
Technical Infrastructure for e-Business
e-Business Environment
Forms of e-Business
Further Forms of e-Business
Activity Infrastructure for e-Business
e-Business Futures
e-Business Cases.


About the author










Paul Beynon-Davies

Product details

Authors Paul Beynon-Davies, Beynon-Davies Paul
Publisher Macmillan
 
Languages English
Product format Paperback / Softback
Released 23.11.2012
 
EAN 9780230304567
ISBN 978-0-230-30456-7
No. of pages 464
Subjects Social sciences, law, business > Business > Management

E-Business, E-Commerce, B, Business and Management, Electronic Commerce, IT in Business, e-Business/e-Commerce, Management science

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