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Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for innovators and harbors fundamental risks for slowpokes. This book proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It formulates key success factors and management guidelines which were developed in close cooperation between research and practice.
List of contents
1 Introduction.- 1 Introduction.- 1: Building the Foundation.- 2 Enterprise in the Information Age.- 3 Business Networking: A Process-oriented Framework.- 2: Business Concepts.- 4 Strategies for Business Networking.- 5 Business Networking Lessons Learned: Supply Chain Management at Riverwood International.- 6 Electronic Commerce and Supply Chain Management at 'The Swatch Group'.- 7 Knowledge Enabled Customer Relationship Management.- 3: Information System Concepts.- 8 Future Application Architecture for the Pharmaceutical Industry.- 9 Information Systems for Supply Chain Management: An Overview.- 10 Electronic Commerce in the Procurement of Indirect Goods.- 11 Templates: Achieving Standardization for Business Networking.- 4: Key Success Factors.- 12 Key Success Factors for Transaction-oriented Business Networking Systems.- 13 Towards a Method for Business Networking.- 14 Shaping Business Process Networks at ETA SA.- 15 Shaping Applications for Global Networked Enterprises.- 16 Business Networking - Summary and Outlook.- List of Abbreviations.- References.- Authors.
About the author
Prof. Dr. Hubert Österle ist geschäftsführender Direktor des Instituts für Wirtschaftsinformatik an der Universität St. Gallen und Partner der IMG (Information Management Gesellschaft) St. Gallen. Er lehrt und forscht im Bereich des Business Engineering.
Elgar Fleisch ist Professor für Technologiemanagement und Direktor am Institut für Technologiemanagement an der Universität St. Gallen (HSG) sowie Professor für Informationsmanagement am Departement für Management, Technologie und Ökonomie an der ETH Zürich. Er forscht im Bereich Operationsmanagement und betriebswirtschaftlichen Auswirkungen des Ubiquitous Computing. Er leitet zusammen mit Prof. Friedemann Mattern das M-Lab, eine gemeinsame Initiative von ETH Zürich und HSG. Er ist weiters Mitgründer der Intellion AG und Mitglied mehrerer Steuerungsausschüsse in Forschung, Praxis und Lehre.
Prof. Dr. Rainer Alt ist Professor für Wirtschaftsinformatik und Direktor des Instituts für Wirtschaftsinformatik der Universität Leipzig, Beirat des Competence Centers Sourcing in der Finanzindustrie.
