Science Communication - A Practical Guide for Scientists

Klappentext The public has a fascination with science. This can be both positive and negative as highlighted in the public's perception of recent scientific developments such therapeutic stem cells and Genetic Modification (GM). Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Science communication is multi-faceted; it encompasses sociology, psychology, political science and communication studies as well as the science itself.This book presents a short history of science communication before comprehensively offering ideas, inspiration and practical advice for the design and delivery of effective science communication activity and events. The book uses a variety of case studies written by highly regarded scientists from around the globe to highlight and illustrate areas such as interacting with schools, policy makers, citizen scientists and the general public. This book also offers practical advice such as applying to funding streams, designing activities and events, undertaking effective evaluation as well as the dissemination of best practice.This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio. "Science Communication - A practical guide for scientists will be an invaluable resource for any scientist wishing to develop their scientific career by starting to engage in science communication or for those who already have experience in science communication and wish to refresh their skills." ("Nutrition Bulletin", 1 June 2013) Zusammenfassung Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Inhaltsverzeichnis About the Authors ixAbout the Contributors xiForeword xixPrologue xxiAcknowledgements xxiii1 A Guide to Science Communication 11.1 Introduction 11.2 The Influence of Science Societies Charities and Organisations 21.3 Modern Societies and Organisations 71.4 Science Communication as a Discipline 71.5 Phases of Science Communication 91.6 Recent Initiatives 181.7 A Way Forward 19References 192 Scientists Communicating with the Public 232.1 Introduction 232.2 What does 'Science and Society' mean for Scientists? The Changing Environment 232.3 Are Academics Involved in Public Engagement? 342.4 What is the Current Level of Science Communication by Scientists? 392.5 Concluding Remarks 43References 44Useful Websites 453 Encouraging Scientists to Communicate with the Public 463.1 Introduction 463.2 Science Communication: the Barriers 483.3 Removing Barriers and Providing Incentives 523.4 Seeking Advice and Support 633.5 Embedding PE in Your Job 673.6 Personal Benefits and Benefits to the Wider Society 70References 724 Communication Learning and Writing 744.1 Communication Theories 744.2 Learning and Learning Theory 754.3 Learning Theory Frameworks 774.4 Constructivism and How it Applies to Science Communication Events 774.5 Learning Styles 784.6 Model of Family Centred Learning 834.7 Successful Scientific Writing for the Public 854.8 Concluding Remarks 91Recommended Additional Reading for Writing for the Public 91References 915 Monitoring and Evaluating your Event or Activity 935.1 Introduction 935.2 Key Stages in Undertaking an Engagement Project 945.3 Monitoring and Evaluating 975.4 Undertaking Evaluation 1005.5 Interviews 1075.6 Focus Groups 1085.7 Observational Research 1095.8 Deciding Which Evaluation Tools to Use for Your Project 1095.9 Analysing the Results 1135.10 Reporting the Results 1175.11 Assessing Impact 118...

List of contents

About the Authors ix
 
About the Contributors xi
 
Foreword xix
 
Prologue xxi
 
Acknowledgements xxiii
 
1 A Guide to Science Communication 1
 
1.1 Introduction 1
 
1.2 The Influence of Science Societies Charities and Organisations 2
 
1.3 Modern Societies and Organisations 7
 
1.4 Science Communication as a Discipline 7
 
1.5 Phases of Science Communication 9
 
1.6 Recent Initiatives 18
 
1.7 A Way Forward 19
 
References 19
 
2 Scientists Communicating with the Public 23
 
2.1 Introduction 23
 
2.2 What does 'Science and Society' mean for Scientists? The Changing Environment 23
 
2.3 Are Academics Involved in Public Engagement? 34
 
2.4 What is the Current Level of Science Communication by Scientists? 39
 
2.5 Concluding Remarks 43
 
References 44
 
Useful Websites 45
 
3 Encouraging Scientists to Communicate with the Public 46
 
3.1 Introduction 46
 
3.2 Science Communication: the Barriers 48
 
3.3 Removing Barriers and Providing Incentives 52
 
3.4 Seeking Advice and Support 63
 
3.5 Embedding PE in Your Job 67
 
3.6 Personal Benefits and Benefits to the Wider Society 70
 
References 72
 
4 Communication Learning and Writing 74
 
4.1 Communication Theories 74
 
4.2 Learning and Learning Theory 75
 
4.3 Learning Theory Frameworks 77
 
4.4 Constructivism and How it Applies to Science Communication Events 77
 
4.5 Learning Styles 78
 
4.6 Model of Family Centred Learning 83
 
4.7 Successful Scientific Writing for the Public 85
 
4.8 Concluding Remarks 91
 
Recommended Additional Reading for Writing for the Public 91
 
References 91
 
5 Monitoring and Evaluating your Event or Activity 93
 
5.1 Introduction 93
 
5.2 Key Stages in Undertaking an Engagement Project 94
 
5.3 Monitoring and Evaluating 97
 
5.4 Undertaking Evaluation 100
 
5.5 Interviews 107
 
5.6 Focus Groups 108
 
5.7 Observational Research 109
 
5.8 Deciding Which Evaluation Tools to Use for Your Project 109
 
5.9 Analysing the Results 113
 
5.10 Reporting the Results 117
 
5.11 Assessing Impact 118
 
5.12 Ethical Issues Associated with Evaluation Projects 119
 
Other Useful Resources and References 119
 
6 Getting Started with Public Science Communication 121
 
6.1 Introduction 121
 
6.2 Understanding Your Audience 123
 
6.3 Taking Your First Steps 136
 
6.4 Planning Your Own Event or Activity 136
 
6.5 How to Design Hooks for Your Event or Activity 143
 
6.6 Designing a Science Communication Activity 145
 
6.7 Consider Your Resources - Consumables Equipment Expertise and People (CEEP) 148
 
6.8 How to Get Your Project Funded 149
 
6.9 Top Tips for Successful Marketing 158
 
6.10 Health and Safety 159
 
6.11 Concluding Remarks 164
 
References 164
 
7 Direct Public Communication 166
 
7.1 Introduction 166
 
7.2 Direct Communication Delivering Information 166
 
7.3 Information through Conversation 182
 
7.4 A Focus on Policymakers 209
 
7.5 Concluding Remarks 225
 
References 225
 
8 Indirect Public Communication 227
 
8.1 Introduction 227
 
8.2 A Focus on Science and Television 227
 
8.3 A Focus on Radio and Science 232
 
8.4 A Focus on Newspapers 235
 
8.5 A Focus on Science and Writing 238
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Report

"This book is an effective manual of how scientists can - and should - engage with the public." (Watershed Sentinel, 1 July 2013)
 
"The book is easy to read and contains many references and consulting it will improve any science communication event." (TCE Today.com, 1 November 2013)
 
"If you want to know more about the history of science communication, how it fits with your day job, or about other people's experiences then this book will be of value. It is written in an academic style with references to further reading throughout. . . I would recommend this book as an introduction to sci-com." (Microbiology Today, 30 August 2013)
 
"Science Communication - A practical guide for scientists will be an invaluable resource for any scientist wishing to develop their scientific career by starting to engage in science communication or for those who already have experience in science communication and wish to refresh their skills." (Nutrition Bulletin, 1 June 2013)

Product details

• Authors: Stephen Asworth, Laur Bowater, Laura Bowater, Laura (University of East Anglia) Yeoman Bowater, Laura Yeoman Bowater, Bowater Laura, BOWATER LAURA YEOMAN KAY ASWORTH, Kay Yeoman, Yeoman Kay
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.11.2012
• EAN: 9781119993124
• ISBN: 978-1-119-99312-4
• No. of pages: 384
• Subjects: Natural sciences, medicine, IT, technology > Biology > Biochemistry, biophysics; Chemie, Medizin, Life Sciences, Biowissenschaften, chemistry, Medical Science, Allg. Biowissenschaften, Allg. Chemie, Allg. Medizin