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Informationen zum Autor Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada. Klappentext Develop and implement a Pinterest marketing strategy with this step-by-step guidePinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more.* Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan* Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results* Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaignsPinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform. Zusammenfassung Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Inhaltsverzeichnis Introduction xxvii Chapter 1 Understanding Pinterest 1 What is Pinterest? 2 Visual Bookmarking 2 Visual Idea Searching 4 The History of Pinterest 5 Pinterest's Quietly Explosive Growth 6 An Organically Formed Community 6 Demographics 6 How Pinterest Makes Money 7 Affiliate Links 8 Ad Platform Potential 8 Premium Account Potential 9 Pinterest's Long-Term Potential 9 Early-to-Market Advantage 9 Third-Party Integration 10 Sustainability for Users 11 Chapter 2 Who Uses Pinterest for Marketing and Why? 13 Why Are Companies Using Pinterest? 14 To Drive Traffic 14 To Generate (and Track) Loyalty 16 To Demonstrate Product Potential 18 To Better Understand Consumers 20 To Establish Brand Personality 22 What Types of Companies Can Benefit from Using Pinterest? 24 Bloggers 24 Retail Stores 26 Online Publications 30 Big Brands 32 Small Business 34 Nonprofits 36 Chapter 3 What Makes Pinterest Valuable? 39 Pinterest Plays Off the Impact of Imagery 40 Visual Bookmarking 42 Saved Images for Later Exploration 43 Driven by Impulse Clicks 44 Pinterest Has a Low Barrier to Entry 45 Easy Account Setup 45 Minimal Account Management 46 Freedom from Publishing Schedules 46 Pinterest Provides an Outlet for Content Curators 47 Users and Businesses Can Share without Flooding Streams 47 Provides Businesses with Freedom to Share More Content 48 Pinterest Offers Content Segmentation to Users 49 Pinterest Serves as a Gateway Rather Than a Destination 50 Better Than Bookmarks for Users and Businesses 51 Pinterest Works Off Latent Click Conversions 52 Increased Opportunity for Traffic 53 Pinterest Puts All Users on an Equal Playing Field 53
