Fr. 335.00

Victoria K. Foxall Wells, Victoria/ Foxall Wells, Gordon Foxall, Victoria K. Wells

Handbook of Developments in Consumer Behaviour

English · Hardback

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Description

Zusammenfassung This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.

Product details

Authors	Victoria K. Foxall Wells, Victoria/ Foxall Wells
Assisted by	Gordon Foxall (Editor), Victoria K. Wells (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	29.06.2012

EAN	9781849802444
ISBN	978-1-84980-244-4
No. of pages	624
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

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