Fr. 37.80

Innovative Pricing Strategies to Increase Profits

English · Paperback / Softback

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Description

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According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no "one size fits all" strategy. Some pricing strategies are better suited to some situations than others. Sam's Clubs, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares? Inside you'll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.

About the author










Daniel R. Marburger is professor of economics at Arizona State University. He has a BS in general management from Purdue University, an MBA from the University of Cincinnati, and a PhD in economics from Arizona State University. He also has three years of experience as a marketing analyst for a Fortune 500 company. He has taught managerial economics at the MBA level for more than 20 years, and has published over 20 scholarly articles in journals such as Industrial and Labor Relations Review, Southern Economic Journal, Economic Inquiry, Managerial and Decision Economics, and the Journal of Economic Education.

Product details

Authors Daniel Marburger, Daniel R. Marburger
Publisher MCGRAW-HILL Professional
 
Languages English
Product format Paperback / Softback
Released 01.09.2012
 
EAN 9781606493816
ISBN 978-1-60649-381-6
No. of pages 140
Dimensions 154 mm x 228 mm x 14 mm
Weight 228 g
Series The Economics and Finance Collection
The Economics and Finance Collection
Subject Social sciences, law, business > Business > Miscellaneous

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