F-Commerce Handbook

The 10 Secrets to Selling on the World's #1 Social Network
Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.
The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.
The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

• Capitalize on impulse purchasing
• Get customers emotionally involved with your product
• Use social media as an "experience delivery mechanism"
• Create powerful social incentives
• Make customers feel indebted to buy from you

Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning "Likes" into "Buys."

List of contents

Introduction
Secret 1
Secret 2
Secret 3
Secret 4
Secret 5
Secret 6
Secret 7
Secret 8
Secret 9
Secret 10
Appendix 1
Appendix 2
Notes

About the author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product details

• Authors: Paul Chaney, Chaney Paul, Paul Marsden, Marsden Paul
• Publisher: McGraw-Hill
• Languages: English
• Product format: Paperback / Softback
• Released: 01.12.2099
• EAN: 9780071806138
• ISBN: 978-0-07-180613-8
• Dimensions: 150 mm x 224 mm x 5 mm
• Weight: 142 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / E-Commerce / General, Social networking, Social media / social networking, E-commerce: business aspects, Sales & marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Online marketing / Social media marketing