Fr. 109.00

Managing Corporate Communication - A Cross-Cultural Approach

English · Paperback / Softback

New edition in preparation, currently unavailable

Description

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Corporate communication is an increasingly powerful strategic tool for connecting with a company''s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.>

Product details

Authors Rosella Gambetti, Rosella Quigley Gambetti, Rossella Gambetti, Stephen Quigley, Quigley Stephen
Assisted by Rosella Gambetti (Editor), Rossella Gambetti (Editor), Stephen Quigley (Editor)
Publisher Macmillan
 
Languages English
Product format Paperback / Softback
Released 16.11.2012
 
EAN 9780230348028
ISBN 978-0-230-34802-8
No. of pages 552
Subjects Social sciences, law, business > Business > Advertising, marketing

B, Business and Management, Public Relations, Corporate Communication/Public Relations, Management science, Organizational and Strategic Communication

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