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The Photographer's MBA takes into consideration the overall photography industry and discusses in depth how to set up, maintain, and grow a new photography business. Photographer Sal Cincotta - who runs a highly successful portrait, senior, and wedding photography business in St. Louis - first dives in to discuss the various corporate models (S-corp, C-corp, LLC, etc.), then, chapter by chapter, takes on the all-important business plan, basic accounting tips and tricks, business insurance, creating contracts, and model releases. He dives deep into understanding concepts surrounding costs and pricing, marketing and branding, and much more.
At the end of each chapter, Cincotta closes with a checklist of tasks and action items to complete so that the student gets the full benefit of the information provided - a clear opportunity to turn the information learned in the book into action to create a successful business for themselves. At the end of the book, there is also a list of resources - government and otherwise - for the student to use.
List of contents
TOC
Chapter 1: So you want to be a photographer?
Chapter 2: Lets talk business
Chapter 3: Where it all comes together: The business plan
Chapter 4: Branding, your business identity
Chapter 5: The marketing plan
Chapter 6: The web and social media
Chapter 7: Costs and pricing
Chapter 8: The joy of contracts
Chapter 9: Finding your niche
About the author
SAL CINCOTTA is an international award-winning photographer, author, and speaker. He is one of the most sought after business consultants in the photo industry, helping studios and photographers take their businesses to new levels of growth, success, and notoriety. His work has been featured on the cover of Professional Photographer and Rangefinder magazines, along with several national and regional bridal publications including Grace Ormonde and Martha Stewart. In addition, Sal is the editor of Shutter magazine, for which he also writes a monthly column. You can find out more about Sal and his work at salcincotta.com.
