Fr. 22.90

Chekitan Dev, Chekitan S. Dev, DEV CHEKITAN S

Hospitality Branding

English · Paperback / Softback

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Description

Klappentext Chekitan S. Dev is Associate Professor of Strategic Marketing and Brand Management at the Cornell University School of Hotel Administration. Zusammenfassung Skillfully blending the knowledge of recent history, the wisdom of new research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

Product details

Authors	Chekitan Dev, Chekitan S. Dev, DEV CHEKITAN S
Publisher	Cornell University Press

Languages	English
Product format	Paperback / Softback
Released	01.11.2012

EAN	9780801478192
ISBN	978-0-8014-7819-2
No. of pages	192
Dimensions	127 mm x 203 mm x 12 mm
Series	Cornell Hospitality Management: Best Practices Cornell Hospitality Management Cornell Hospitality Management: Best Practices Cornell Hospitality Management
Subject	Social sciences, law, business > Business

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