Measuring the Networked Nonprofit - Using Data to Change the World

Informationen zum Autor Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Klappentext The tools nonprofits need to measure the impact of their social mediaHaving a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.* A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures* Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine* Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionalsThis important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media. Zusammenfassung The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. Inhaltsverzeichnis Figures and Tables xi Foreword by Laura Arrillaga-Andreessen xiii Preface: The Queen of Nonprofits Meets the Goddess of Measurement xvii Acknowledgments xxiii The Authors xxvii Part One : Introduction of Concepts 1 One The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3 Two The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13 Part Two : Basic Measurement Principles, How-Tos, and Best Practices 27 Three Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29 Four Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41 Five Don't Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59 Six The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77 Seven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99 Eight Measurement Tools: How to Choose and Use the Right Tool for the Job 119 Nine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151 Part Three : Advanced Measurement Concepts and Practices for Networked Nonprofits 171 Ten Measuring What Really Matters: The Importance and Measurement of Relationships 173 Eleven Understanding, Visualizing, and Improving Networks 187 Twelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203 Thirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit's ...

List of contents

Figures and Tables xi
 
Foreword by Laura Arrillaga-Andreessen xiii
 
Preface: The Queen of Nonprofi ts Meets the Goddess of Measurement xvii
 
Acknowledgments xxiii
 
The Authors xxvii
 
PART ONE : Introduction of Concepts 1
 
ONE The Secret Sauce for Nonprofi ts: Networked Strategies + Measurement = Amazing Success 3
 
TWO The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13
 
PART TWO : Basic Measurement Principles, How-Tos, and Best Practices 27
 
THREE Creating a Data-Informed Culture: How Your Organization
 
Can Embrace the Data and Use What It Can Teach You 29
 
FOUR Measurement Is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41
 
FIVE Don't Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59
 
SIX The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77
 
SEVEN How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99
 
EIGHT Measurement Tools: How to Choose and Use the Right Tool for the Job 119
 
NINE Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151
 
PART THREE : Advanced Measurement Concepts and Practices for Networked Nonprofits 171
 
TEN Measuring What Really Matters: The Importance and Measurement of Relationships 173
 
ELEVEN Understanding, Visualizing, and Improving Networks 187
 
TWELVE Influence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203
 
THIRTEEN How to Be Naked and Measure It: Transparency Is a Networked Nonprofit's Best Friend 221
 
FOURTEEN Measuring the Impact of the Crowd 235
 
Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245
 
Appendix A: Measuring Relationships and Relationship Research 247
 
Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251
 
Appendix C: Social Media Measurement Checklist 255
 
Appendix D: A Checklist for Monitoring Services 261
 
Notes 269
 
Glossary 281
 
Resources for Tools, Tutorials, and Assistance 287
 
Index 289
 
F I G U R E S A N D T A B L E S
 
FIGURES
 
1.1 Carie Lewis and Bella Celebrate 4
 
1.2 The HSUS's Million Fan Campaign Facebook Page 6
 
2.1 Wendy Harman Tweets About the American Red Cross 16
 
5.1 The Theory of Change of Grantmakers for Effective Organizations 73
 
6.1 Grist's Ladder of Engagement 80
 
6.2 Farming Is the New Hipster Occupation of Choice 83
 
6.3 Invisible Dogs Pledge Form 89
 
7.1 Autism Speaks' E-Mail Open Rates 106
 
8.1 NTEN Journal Survey 124
 
8.2 Feeding America's: Social Listening Dashboard 132
 
8.3 Feeding America's Facebook Tracking 141
 
9.1 A Hospital's Spider Chart 154
 
9.2 The Humane Society's Infographic to Report Results 165
 
9.3 Beth Kanter's Facebook Insights Dashboard 166
 
11.1 Social Network Analysis Map of Tech Soup 197
 
11.2 Using Sticky Notes to Map National Wildlife Foundation's Social Network 199
 
12.1 Keywords That the Blue Key Campaign Used to Identify Influencers in Traackr 210
 
12.2 Blue Key Campaign Metrics for Tracking Twitter Data 212
 
12.3 The Blue Key Team Uses Google Analytics to Analyze Web Traffic 213
 
TABLES
 
4.1 Matching Measurement Tools with Objectives 52
 
5.1 Plannin

Product details

• Authors: B Kanter, Bet Kanter, Beth Kanter, Beth Paine Kanter, Kanter Beth, Katie Delahaye Paine, Katie Delahaye Kanter Paine, Paine Katie Delahaye
• Assisted by: William T. Paarlberg (Editor)
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 30.10.2012
• EAN: 9781118137604
• ISBN: 978-1-118-13760-4
• No. of pages: 336
• Subjects: Social sciences, law, business > Business > Management; Business & management, gemeinnützige Organisationen, Gemeinnützige Organisation, Non-profit organizations, Wirtschaft u. Management, Communication & Media Studies, Kommunikation u. Medienforschung, Allg. Kommunikation u. Medienforschung, Non-Profit Organizations / Marketing & Communications, Gemeinnützige Organisationen / Marketing u. Kommunikation