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Communicating at Work 11th Edition - Principles and Practices for Business and the Professions

English · Paperback / Softback

Description

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The 11th edition of Communicating at Work enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to communicate in ways that enhance their own career success and help their organization operate effectively.

This edition retains the hallmark features that have been praised by faculty and students--a strong emphasis on ethical communication and cultural diversity, discussions of evolving communication technologies, and self-assessment tools--while incorporating important updates and ground-breaking digital teaching and learning tools to help students better connect to the course material and apply it to real world business situations.


List of contents










Part One: Basics of Business and Professional Communication Strategic Case: Sundown Bakery 1. Communicating at Work 2. Communication, Culture, and Work Part Two: Personal SkillsStrategic Case: Omnicom Marketing 3. Listening 4. Verbal and Nonverbal Messages 5. Interpersonal Skills 6. Principles of Interviewing Part Three: Working in GroupsStrategic Case: Museum of Springfield 7. Working in Teams 8. Effective Meetings Part Four: Making Effective PresentationsStrategic Case: Fresh Air Sports 9. Developing and Organizing the Presentation 10. Verbal and Visual Support in Presentations 11. Delivering the Presentation 12. Types of Business PresentationsAppendix I: Interviewing MaterialsAppendix II: Sample PresentationsAppendix III: Business Writing


About the author










Ronald B. Adler, Associate Professor of Communication at Santa Barbara City College, specializes in organizational and interpersonal communication. He is the author of Confidence in Communication: A Guide to Assertive and Social Skills and coauthor of Understanding Human Communication, Interplay: the Process of Interpersonal Communication as well as the widely used text Looking Out/Looking In. He is a consultant and workshop leader for corporate, professional, and government clients.


Product details

Authors Ronald Adler, Ronald B. Adler, Jeanne Elmhorst, Jeanne Marquardt Elmhorst, Kristen Lucas, Jeanne Marquardt Elmhorst
Publisher Mcgraw Hill Academic
 
Languages English
Product format Paperback / Softback
Released 01.10.2012
 
EAN 9780071318464
ISBN 978-0-07-131846-4
Dimensions 200 mm x 255 mm x 17 mm
Subject Social sciences, law, business > Business

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