Fr. 255.00

Shankar Ganesan, Shankar (EDT) Ganesan, Shankar Ganesan

Handbook of Marketing and Finance

English · Hardback

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Description

Zusammenfassung Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them.

Product details

Authors	Shankar Ganesan, Shankar (EDT) Ganesan
Assisted by	Shankar Ganesan (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	31.05.2012

EAN	9781849802727
ISBN	978-1-84980-272-7
No. of pages	336
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

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