Read more
In this innovative volume, twelve leading scholar-practitioners from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography.
List of contents
Introduction Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities, Brigitte Jordan; Part I Being There: The Power of Conventional Ethnographic Methods, Julia Gluesing; Chapter 2 Being There: The Power of Technology-based Methods, Ken Riopelle; Part II Ethnography for Systems Development: Renovating the Legacy, Patricia Ensworth; Chapter 4 Ethnography and Product Design: Fixing the Future, Marijke Rijsberman; Part III The Value of Rapid Ethnography, Ellen Isaacs; Chapter 6 The Limits to Speed in Ethnography, Melissa Cefkin; Part IV The Cry for More Theory, Patricia Sunderland; Chapter 8 The Cry of Practicality, Rita Denny; partV Doing Corporate Ethnography as an Insider (Employee), Vidar Hepsø; Chapter 10 Doing Corporate Ethnography as an Outsider (Consultant), Francoise Brun-Cottan; partVI Accelerated Pattern Recognition, Ethnography, and the Era of Big Data, Chad R. Maxwell; Chapter 12 Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society, Brigitte Jordan;
About the author
Brigitte Jordan, PhD, an independent consulting corporate anthropologist, has held positions as Senior Research Scientist at the Institute for Research on Learning, Principal Scientist at Xerox PARC, and Professor of Anthropology and Adjunct Professor of Pediatrics and Human Development at Michigan State University. She is the recipient of numerous awards, including the Corporate Research Award in Excellence in Science and Technology from the Xerox Corporation and the Margaret Mead Award of the American Anthropological Association and the Society for Applied Anthropology. Dr. Jordan specializes in research methodologies and the design of lifescapes of the future. She is the author of almost one hundred scholarly, technical, and professional publications, some of which have been translated into Spanish, Portuguese, Italian, German and Japanese. Her website is www.lifescapes.org.
Summary
In this innovative volume, twelve leading scholar-practitioners from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography.
