Guerrilla Marketing Field Guide

Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers?all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. Zusammenfassung Jay Conrad Levinson and Jeannie Levinson's Guerrilla Marketing books have sold millions of copies around the world and now! for the first time! they offer killer content in a field guide format that shows marketers how to drive momentum

Product details

• Authors: Levinson, Jay Levinson, Jay C. Levinson, Jay Conrad Levinson, Jeannie Levinson
• Publisher: Entrepreneur Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2013
• EAN: 9781599184531
• ISBN: 978-1-59918-453-1
• Series: Guerrilla Marketing; Guerrilla Marketing
• Subject: Social sciences, law, business > Business > Advertising, marketing