Fr. 46.90

Persuasion and Power - The Art of Strategic Communication

English · Paperback / Softback

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Informationen zum Autor James P. Farwell is an expert in communication strategy and cyber war who advises the US Department of Defense and the US Special Operations Command on a range of global initiatives and actions, including strategic communication. He is also a senior research fellow in strategic studies at the Canada Centre for Global Security Studies in the Munk School of Global Affairs at the University of Toronto. He is the author of the highly acclaimed The Pakistan Cauldron: Conspiracy, Assassination, and Instability . Klappentext Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy. Zusammenfassung Shows how the US government's approach to strategic communication has been misguided. This title offers an evaluation of the concepts! doctrines! and activities that the US Department of Defense and Department of State employ for psychological operations! military information support operations! propaganda! and public diplomacy. Inhaltsverzeichnis Foreword John J. HamreIntroduction PART I: THE FORMS OF STRATEGIC COMMUNICATION 1. Psychological Operations 2. Propaganda: The Resonance of Emotion3. Public Affairs: Concept versus Reality4. Public Diplomacy PART II: WORDS! IMAGES AND SYMBOLS! AND DEEDS5. Words6. Images and Symbols7. Deeds PART III: CAMPAIGNS OF INFLUENCE 8. Do Authoritarians Care?9. Is Success about Leadership or Communication?10. The Marks of Leadership11. Campaigns of Influence12. Defining Winning or Losing13. Strategy14. Tactics PART IV: WEAPONS OF STRATEGIC COMMUNICATION15.Television as a Weapon16. Radio as a Weapon PART V: MORE EFFECTIVE STRATEGIC COMMUNICATION 17. Change that Would Matter18. Conclusion Notes About the Author Index ...

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