Fr. 92.50

Brazilian Multinationals - Competences for Internationalization

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Read more

Klappentext A 2011 analysis of the rise of Brazilian multinationals, examining their competencies and competitive strategies in a variety of different settings. Zusammenfassung The Fortune 500 increasingly features more and more companies from emerging economies. This 2011 book examines and explains the rise of Brazilian multinationals and compares their development to that experienced by multinationals from other emerging economies! including Latin America! Russia! India and China. Inhaltsverzeichnis List of figures; List of tables; Introduction; Part I. Developing the Analytical Framework and Contextualizing the Phenomenon: 1. Globalization and internationalization: the perspective of emerging countries; 2. The analytical framework: the multinational as a network of competencies; 3. The early-movers and the earliest internationalization theories; 4. The rise of Japanese MNEs and their impact on the international landscape; 5. Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs; Part II. Multinationals from Brazil and Other Emerging Countries: 6. Brazil: from discovery to the end of the twentieth century; 7. The rise of Brazilian MNEs; 8. The most outstanding Brazilian multinationals; 9. Multilatinas; 10. Indian, Chinese and Russian multinationals; 11. The future of emerging countries multinationals; References; Index.

Product details

Authors Afonso Fleury, Afonso (Universidade De Sao Paulo) Fleury Fleury, Afonso Fleury Fleury, Maria Tereza Leme Fleury, FLEURY AFONSO FLEURY MARIA TEREZ
Publisher Cambridge University Press ELT
 
Languages English
Product format Paperback / Softback
Released 30.08.2012
 
EAN 9781107407060
ISBN 978-1-107-40706-0
No. of pages 462
Subject Social sciences, law, business > Business > International economy

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.

For messages to CeDe.ch please use the contact form.

The input fields marked * are obligatory

By submitting this form you agree to our data privacy statement.