Authentic - The Politics of Ambivalence in a Brand Culture

Informationen zum Autor Sarah Banet-Weiser is Professor in the Annenberg School for Communication and Journalism and the Department of American Studies and Ethnicity at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999) and Kids Rule! Nickelodeon and Consumer Citizenship (2007)! and the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012)! both available from NYU Press. Zusammenfassung Argues that brands are about culture as much as they are about economics

Product details

• Authors: Sarah Banet-Weiser
• Publisher: New York University Press
• Languages: English
• Product format: Hardback
• Released: 15.10.2012
• EAN: 9780814787137
• ISBN: 978-0-8147-8713-7
• No. of pages: 288
• Series: Critical Cultural Communicatio; Critical Cultural Communication; Critical Cultural Communicatio
• Subject: Social sciences, law, business > Media, communication > Communication science