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Informationen zum Autor Henry Jenkins (Author) Henry Jenkins is the Provost's Professor of Communication, Journalism, Cinematic Arts and Education at the University of Southern California. He is the author or editor of 20 books including Textual Poachers: Television Fans and Participatory Culture , Convergence Culture: Where Old and New Media Collide , Spreadable Media: Creating Meaning and Value in a Networked Society , and By Any Media Necessary: The New Youth Activists . He blogs at henryjenkins.org and co-hosts the podcast How Do You Like It So Far? Sam Ford (Author) Sam Ford is Director of Digital Strategy with Peppercomm Strategic Communications, an affiliate with the MIT Program in Comparative Media Studies and the Western Kentucky University Popular Culture Studies Program, and a regular contributor to Fast Company. He is co-editor of The Survival of the Soap Opera (2011). Joshua Green (Author) Joshua Green is a Strategist at digital strategy firm Undercurrent. With a PhD in Media Studies, he has managed research projects at MIT and the University of California. He is author (with Jean Burgess) of YouTube: Online Video and Participatory Culture (2009, Polity Press). Klappentext "Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media. Zusammenfassung Provides a clear understanding of how people are spreading ideas and the implications these activities have for business! politics! and everyday life
