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Revision with unchanged content. Almost half a century of diversification research supports the suggestion that related resources lead to a superior performance of multibusiness firms. Nonetheless no direct measurement concept on a complete resource base of a single business function exists up to now. This book is focusing on this gap and the understanding of R&D. Besides the core question of relatedness there are two main hypotheses developed: Is relatedness similar to the potential synergies of a resource which is tested to be significantly true while know ledge based resources are tested not to be more important for the success of R&D than others. The results suggest that three resources are most important in terms of relatedness. These are analysed and categorised on a more de tailed sub-level to identify the related resources of R&D units but also to high light the degree of relatedness within these resources. The measure is able to offer one overall relatedness value that shows to what degree R&D depart ments within a multibusiness firm are related. Hence this book offers in teresting implications for oncoming studies on measuring relatedness, as it does for practitioners who want to measure the relatedness of R&D.
About the author
David Gerstner graduated in economics at Hull University. He continued his studies ofbusiness administration at theuniversity of Erlangen Nuremberg. Christoph Bäumel graduated in economics at Hull University.He continued his studies of business administration at the university of Erlangen Nuremberg.
