Creative Strategy - Columbia Business School Publishing

Informationen zum Autor William Duggan is senior lecturer at Columbia Business School, where he teaches creative strategy in graduate and executive courses. He has given talks and workshops on creative strategy to thousands of executives from companies in countries around the world. His most recent book, Strategic Intuition , was named Best Strategy Book of the Year by Strategy+Business . Klappentext A step-by-step guide for individuals and companies looking to get the best ideas and innovation from the human mind. Inhaltsverzeichnis Part I: Creative Strategy from the Inside 1. From Mind to Method 2. Precedents 3. What's the Problem? 4. Where Do We Look? 5. Creative Combination 6. Resolution 7. Get Organized 8. Kinds of Innovation Part II: Creative Strategy from the Outside 9. Brainstorming 10. Top Ten 11. Creative 12. Strategy Part III: References Creative Strategy at a Glance Sources Acknowledgments Bibliography Index

Product details

• Authors: Duggan, William Duggan, Duggan William
• Publisher: Columbia University Press
• Languages: English
• Product format: Hardback
• Released: 01.01.2013
• EAN: 9780231160520
• ISBN: 978-0-231-16052-0
• No. of pages: 176
• Dimensions: 158 mm x 234 mm x 18 mm
• Series: Columbia Business School Publishing; Columbia Business School Publi; Columbia Business School Publishing; Columbia Business School Publi
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Strategic Planning, Business innovation