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Zusatztext This is a fascinating book which might change your view about market research forever! The book offers series of factors! which if considered carefully! can actually improve the accuracy of research: though you'll never look at research in quite the same way! This book is a real eye opener and I would recommend it for any manager at any stage in their career. Informationen zum Autor Philip Graves is a consumer behaviour consultant, author and speaker, and he has been described as one of the world s leading consumer behaviour experts (Kevin Hogan). Through his consultancy, he has advised numerous businesses, including Sky, ITV, HSBC, BBC, Lloyds Banking Group, and Virgin Media. In addition, he has spoken to audiences around the world, including the UK Cabinet Office, the European Union Consumer Affairs Unit, The Royal Agricultural Society, BBC Radio 5 Live, BBC Radio Scotland, and America s Morning News. He currently writes a column on consumer psychology for the Chartered Institute of Marketing s magazine. Alongside his own business, Shift Consultancy, Philip is an associate of Frontier Economics. See his website at www.philipgraves.net Klappentext Updated and revised paperback edition, full of fascinating facts on the psychology of shopping. Also includes a new introduction and epilogue. This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees. Zusammenfassung This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees....
