Fr. 305.00

Venkatesh Carpenter Shankar, Venkatesh/ Carpenter Shankar, Gregory S. Carpenter, Venkatesh Shankar

Handbook of Marketing Strategy

English · Hardback

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Description

Zusammenfassung This authoritative, comprehensive, and accessible 'go-to' volume by leading global experts provides a broad overview of marketing strategy issues and questions.

Product details

Authors	Venkatesh Carpenter Shankar, Venkatesh/ Carpenter Shankar
Assisted by	Gregory S. Carpenter (Editor), Venkatesh Shankar (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	30.04.2012

EAN	9781849800983
ISBN	978-1-84980-098-3
No. of pages	528
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

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