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A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!
"They" say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you're B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!
Learn how to
Discover which email marketing "rules" are obsolete--and when to break the rest
Optimize every component of your message and campaign
Drive list growth that translates directly into the top line
Encourage opt-in by systematically simplifying signup
Bring real humor and creativity back into your email
Write a great main call to action--and great secondary and tertiary calls, too
Take full advantage of tools ranging from QR codes to texting to grow your email list
Make better technical decisions about prechecked opt-in boxes and other attributes
Know when to deliberately introduce "imperfections" into your emails
Use email marketing and social media to power each other
Prepare for the short- and long-term futures of email marketing
List of contents
Foreword Introduction: Email Marketing Is (Not) Dead Part I: The Secret to Email Marketing: List Growth Chapter 1 Why List Growth Matters Chapter 2 How to Grow Your List Chapter 3 Let's Get Technical Part II: The Anatomy of an Email Chapter 4 What Is the Anatomy of an Email? Chapter 5 The First Impression Chapter 6 The Meat & Potatoes Chapter 7 The Finishing Touches Part III: Breaking the Rules Chapter 8 Best Practices Are Practices That Are Best for You Chapter 9: The Ideal Subject Line Chapter 10: The Perfect Looking Email Chapter 11: The Best Way to Grow Your List Part IV: Batman (Email Marketing) & Social Media (Robin) Chapter 12 How Email and Social Media Go Together Chapter 13 The Power of Pairs Chapter 14 The Six Benefits of Social Sharing Part V: The Future of Email Marketing Chapter 15 What's Next Chapter 16 Go Forth and Conquer
About the author
DJ Waldow is an email marketing consultant, writer, blogger, speaker, and (now) author. He is the founder and CEO of Waldow Social, a company that helps clients take email marketing to the next level. DJ has spent nearly 7 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and--on occasion--break some of the "best practice" rules. DJ can be found on most social networks under the handle "djwaldow" or by searching "DJ Waldow." Jason Falls is an author, speaker, and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to conference-style events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the coauthor of two books, this one and No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011).
