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Informationen zum Autor EVAN STUBBS is the Regional Product Manager for Analytics at SAS Australia/New Zealand. A key champion for innovation and improvement, he advises organizations across multiple industry sectors and assists companies in achieving best practice in analytics. He has successfully applied analytics in a highly varied range of situations, from implementing an analytics-based policy planning toolkit within a large government department to creating the vision, market specifications, and demand forecasts for a concept car. Klappentext THE VALUE OF BUSINESS ANALYTICS IDENTIFYING THE PATH TO PROFITABILITY Dealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a "gut feel" to a fact-driven corporate environment, The Value of Business Analytics provides an integrated framework for launching and communicating the value of business analytics in your organization. This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company. In The Value of Business Analytics , you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it's not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success. Providing a strategic plan to help you implement a successful business analytics program, The Value of Business Analytics shows you how to: Use analytics to create a competitive advantage Help teams understand and overcome tactical challenges Define the value of analytics Overcome challenges and communication breakdowns Build a successful execution plan and deliver returns Establish a measurement framework Bring everything together by applying the real-world lessons to your own organization Translating massive amounts of data into real insight is beyond magic?it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics . Zusammenfassung TURN YOUR CHALLENGES INTO SUCCESSES LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Inhaltsverzeichnis Preface ix Acknowledgments xiii Chapter 1 Introduction and Background 1 The Power of Information 1 Modern-Day Magicians 3 The Secret of Success 5 Notes 7 Chapter 2 The Importance of Business Analytics 9 Introduction 9 Business Analytics: A Definition 10 Role of the Organization 13 Reasons behind Strategic Planning 17 Business Analytics and the Traditional View 25 Business Analytics and the External View 28 B...
