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Informationen zum Autor BEN HANNAM is an Assistant Professor in the Visual Communication Design Program at Virginia Tech and the founder of the design firm Accomplish Studios, LLC. He has won numerous awards for his graphic design work and teaching, and lectures internationally on topics such as freelance graphic design, graphic design pedagogy, and experiential learning environments. Klappentext A complete guide to freelance graphic design-created specifically for design studentsWhy wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio-and make a little money at the same time.A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.This full-color guide is divided into sections that correspond to your particular skill level as a student-beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, A Graphic Design Student's Guide to Freelance: Practice Makes Perfect will help you navigate the world of freelance design with confidence.Inside this book, you will learn to:* Write a business plan* Purchase key equipment* Set rates and draw up contracts* Find and manage clients* Create and show concepts* Market your company* Expand your business* Develop your portfolio* And more Zusammenfassung A Graphic Design Student's Guide to Freelance: Practice Makes Perfect helps graphic design students freelance while in college in order to contextualize the material they are learning in their graphic design classes. In doing so, the material in the text assists graphic design students in rounding out and refining their overall education. The book fills an existing gap in the literature connecting the new graphic design college student and the business world. A Graphic Design Student's Guide to Freelance takes students of all academic levels and challenges them to work with a client in order to complement their academic endeavors, make money, and understand the graphic design profession on a deeper level. Inhaltsverzeichnis Accessing Digital Files Online vii Preface ix Acknowledgments xiii GENERAL INFORMATION 1. INTRODUCTION 1 Filling in the Gaps in Your Education 2 What Is Freelance? 4 Don't Wait until You Graduate 4 About This Book 6 2. WHY SHOULD YOU FREELANCE? 9 Balancing Creativity and Commerce 9 Escaping the Project Mode Mentality 10 Working for Money 18 Working for Trade. 23 Enhancing Your Portfolio 24 Learning to Fail 25 Experience the Thrill of Owning a Business 27 3. PLANNING YOUR BUSINESS 29 Writing a Business Plan 30 Performing a SWOT Analysis 31 Identifying External Factors 39 4. I HAVE A BUSINESS PLAN. NOW WHAT? 43 Choosing a Business Name 43 Talk to a CPA and Fill Out Your LLC Paperwork 49 Apply for an Employer Identifi cation Number 50 Opening a Business Checking Account 52 Getting a Business License 53 BEGINNER LEVEL 5. THERE'S A FIRST TIME FOR EVERYTHING 55 Goals for Begin...
