Read more
Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.
List of contents
Introduction 1
Part I: Prepping for Social Media Commerce 7
Chapter 1: Social Media Commerce and Your Bottom Line 9
Chapter 2: Competing in the Social Media Realm 25
Chapter 3: Creating a Social Media Policy 47
Part II: Adapting Your Web Presence 53
Chapter 4: Passive Engagement: Creating a Social Persona through
Your Website 55
Chapter 5: Active Engagement: Connecting Directly with Your Customers 75
Chapter 6: Claiming Your Space on Review Sites 89
Chapter 7: Knowing Where to Share Your Content 101
Part III: Casting for and Catching Customers 117
Chapter 8: Finding Your Customer on the Social Web 119
Chapter 9: Seizing the Social Media Conversation 143
Chapter 10: Cashing In: Doing Real Business Online 163
Chapter 11: Building Revenue through Links and Deals 177
Chapter 12: Making a Direct Hit with Mobile 193
Part IV: Supporting Your Social Media
Commerce Efforts 203
Chapter 13: Handling Customer Service without Picking Up the Phone
(Well, Almost) 205
Chapter 14: Monitoring Your Online Reputation 219
Chapter 15: Marketing in a Social Way: New Media Advertising 235
Chapter 16: Improving Productivity with Apps and Widgets 251
Part V: The Par t of Tens 259
Chapter 17: Ten Ways to Build an Online Presence Now 261
Chapter 18: Ten Ways to Get Social Media Feedback 273
Glossary 283
Index 293
