101 Design Methods

Informationen zum Autor VIJAY KUMAR is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where he leads the Strategic Design Planning and the Design Methods programs. Kumar has taught, published, consulted, and lectured throughout the world on using structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He has consulted for Autodesk, Motorola, Pfizer, Procter & Gamble, SC Johnson, Steelcase, Target, T-Mobile, and many others. Klappentext A step-by-step guidebook on deploying design thinking for innovation Design thinking is a mindset and method that can be applied to nearly any innovation challenge or endeavor. Using structured methods for observation, reframing, ideation, prototyping, and planning, design thinking can be used to develop innovative solutions in a wide range of business scenarios and social reform. 101 Design Methods is the first step-by-step guidebook for successful innovation through design thinking. Unlike other popular titles, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Exploring the "mindset" and "methods" for each, the modes of thinking covered include: SENSE INTENT KNOW CONTEXT KNOW PEOPLE FRAME INSIGHTS EXPLORE CONCEPTS FRAME SOLUTIONS REALIZE OFFERINGS Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find 101 Design Methods an invaluable resource. Novices can learn from it; practitioners can structure their work; managers can plan with it; and executives can make decisions based on it. Zusammenfassung A guide for successful innovation planning. It is suitable for strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure. Inhaltsverzeichnis Foreword by James P. Hackett vii Acknowledgments ix Introduction 1 Four Core Principles of Successful Innovation 3 Principle 1: Build Innovations Around Experiences 3 Principle 2: Think of Innovations as Systems 5 Principle 3: Cultivate an Innovation Culture 6 Principle 4: Adopt a Disciplined Innovation Process 7 A Model of the Design Innovation Process 8 The Design Innovation Process 8 Process Is Nonlinear 9 Process Is Iterative 9 Seven Modes of the Design Innovation Process 10 Mode 1: Sense Intent 10 Mode 2: Know Context 10 Mode 3: Know People 11 Mode 4: Frame Insights 11 Mode 5: Explore Concepts 12 Mode 6: Frame Solutions 12 Mode 7: Realize Offerings 13 Understanding Methods 13 Mode 1: Sense Intent 15 Sense Intent: Mindsets 16 Sensing Changing Conditions 17 Seeing Overviews 17 Foreseeing Trends 18 Reframing Problems 18 Forming an Intent 19 Sense Intent: Methods 21 1.1 Buzz Reports 22 1.2 Popular Media Scan 24 1.3 Key Facts 26 1.4 Innovation Sourcebook 28 1.5 Trends Expert Interview 30 1.6 Keyword Bibliometrics 32 1.7 Ten Types of Innovation Framework 34 1.8 Innovation Landscape 36 1.9 Trends Matrix 38 1.10 Convergence Map 40 1.11 From...To Exploration 42 1.12 Initial Opportunity Map 44 1.13 Offering-Activity-Culture Map 46 1.14 Intent Statement 48 Mode 2: Know Context 51 Know Context: Mindsets 52 Knowing Context History 53 Understanding Frontie...

List of contents

FOREWORD by JAMES P. HACKETT vii
 
ACKNOWLEDGMENTS ix
 
INTRODUCTION 1
 
Four Core Principles of Successful Innovation 3
 
Principle 1: Build Innovations Around Experiences 3
 
Principle 2: Think of Innovations as Systems 5
 
Principle 3: Cultivate an Innovation Culture 6
 
Principle 4: Adopt a Disciplined Innovation Process 7
 
A Model of the Design Innovation Process 8
 
The Design Innovation Process 8
 
Process Is Nonlinear 9
 
Process Is Iterative 9
 
Seven Modes of the Design Innovation Process 10
 
Mode 1: Sense Intent 10
 
Mode 2: Know Context 10
 
Mode 3: Know People 11
 
Mode 4: Frame Insights 11
 
Mode 5: Explore Concepts 12
 
Mode 6: Frame Solutions 12
 
Mode 7: Realize Offerings 13
 
Understanding Methods 13
 
Mode 1: SENSE INTENT 15
 
Sense Intent: Mindsets 16
 
Sensing Changing Conditions 17
 
Seeing Overviews 17
 
Foreseeing Trends 18
 
Reframing Problems 18
 
Forming an Intent 19
 
Sense Intent: Methods 21
 
1.1 Buzz Reports 22
 
1.2 Popular Media Scan 24
 
1.3 Key Facts 26
 
1.4 Innovation Sourcebook 28
 
1.5 Trends Expert Interview 30
 
1.6 Keyword Bibliometrics 32
 
1.7 Ten Types of Innovation Framework 34
 
1.8 Innovation Landscape 36
 
1.9 Trends Matrix 38
 
1.10 Convergence Map 40
 
1.11 From...To Exploration 42
 
1.12 Initial Opportunity Map 44
 
1.13 Offering-Activity-Culture Map 46
 
1.14 Intent Statement 48
 
Mode 2: KNOW CONTEXT 51
 
Know Context: Mindsets 52
 
Knowing Context History 53
 
Understanding Frontiers 54
 
Seeing System Overviews 55
 
Understanding Stakeholders 56
 
Using Mental Models 57
 
Know Context: Methods 59
 
2.1 Contextual Research Plan 60
 
2.2 Popular Media Search 62
 
2.3 Publications Research 64
 
2.4 Eras Map 66
 
2.5 Innovation Evolution Map 68
 
2.6 Financial Profile 70
 
2.7 Analogous Models 72
 
2.8 Competitors-Complementors Map 74
 
2.9 Ten Types of Innovation Diagnostics 76
 
2.10 Industry Diagnostics 78
 
2.11 SWOT Analysis 80
 
2.12 Subject Matter Experts Interview 82
 
2.13 Interest Groups Discussion 84
 
Mode 3: KNOW PEOPLE 87
 
Know People: Mindsets 88
 
Observing Everything 89
 
Building Empathy 90
 
Immersing in Daily Life 91
 
Listening Openly 92
 
Looking for Problems and Needs 93
 
Know People: Methods 95
 
3.1 Research Participant Map 96
 
3.2 Research Planning Survey 98
 
3.3 User Research Plan 100
 
3.4 Five Human Factors 102
 
3.5 POEMS 104
 
3.6 Field Visit 106
 
3.7 Video Ethnography 108
 
3.8 Ethnographic Interview 110
 
3.9 User Pictures Interview 112
 
3.10 Cultural Artifacts 114
 
3.11 Image Sorting 116
 
3.12 Experience Simulation 120
 
3.13 Field Activity 122
 
3.14 Remote Research 124
 
3.15 User Observations Database 126
 
Mode 4: FRAME INSIGHTS 129
 
Frame Insights: Mindsets 130
 
Exploring Systems 131
 
Looking for Patterns 132
 
Constructing Overviews 133
 
Identifying Opportunities 134
 
Developing Guiding Principles 135
 
Frame Insights: Methods 137
 
4.1 Observations to Insights 138
 
4.2 Insights Sortin

Report

"Design thinking is a method that can be applied to nearly any endeavor, business scenario, or social reform. In his book, 101 Design Methods , author Vijay Kumar describes how design methods can be applied as a science, rather than through art, through practical steps of observation, reframing, ideation, prototyping, and planning." ( Contract Magazine , May 2013)

Product details

• Authors: V Kumar, Vijay Kumar, Kumar Vijay, Vincent LaConte, Vijay
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 10.10.2012
• EAN: 9781118083468
• ISBN: 978-1-118-08346-8
• No. of pages: 336
• Dimensions: 192 mm x 232 mm x 17 mm
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Business; Projektmanagement, Grafikdesign, Graphic Design, Strategisches Management, Business & management, Strategic management, Project management, Wirtschaft u. Management