Fr. 325.00

Handbook of Research on International Advertising

English · Hardback

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Description

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Zusammenfassung The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising.

Product details

Authors Shintaro Okazaki
Assisted by Shintaro Okazaki (Editor)
Publisher Elgar, Edward
 
Languages English
Product format Hardback
Released 29.02.2012
 
EAN 9781848448582
ISBN 978-1-84844-858-2
No. of pages 576
Series Research Handbooks in Business and Management Series
Subject Social sciences, law, business > Business > Advertising, marketing

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