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The field of sport marketing is infused in virtually all aspects of sport management. As such, it is inevitable that many students will be involved in some aspect of sport marketing during their career. This book is being published with the sport management educator and student in mind by going beyond introductory marketing and striving to expand the knowledge of the student with advanced marketing theory related to: ethics and social responsibility market research and information systems consumer behavior product and logistical management sales, retail, and e-marketing management communication management, promotions, advertising and sponsorship social media and networking international and global marketing emerging sociological concepts. This book also focuses on the application of theory in real-world situations. Academics often talk about what goes on in the field of sport marketing based on limited practical experience. Advanced Theory and Practice in Sport Marketing publishes what goes on in the real world of sport marketing by having its chapters co-written by professionals in the field.
These insights allow lecturers and students to better study life in the sport marketing profession
List of contents
PART I -- Sport Marketing: The Basics Chapter 1: Introduction to Sport Marketing Chapter 2: Managing the Sport Marketing Mix Chapter 3: Social Responsibility and Ethics in Sport Marketing PART II -- Understanding the Sport Consumer Chapter 4: Sport Marketing Research and Information Systems Chapter 5: Sport Consumer Behavior PART III -- Sport Marketing Logistics Chapter 6: Sport Product and Logistical Management Chapter 7: Sales Management in Sport Chapter 8: Retail Management in Sport Chapter 9: E-Marketing Management in Sport PART IV -- Promotional Aspects of Sport Marketing Chapter 10: Communication Management and Promotions in Sport Chapter 11: Sport Advertising Chapter 12: Sport Sponsorship Chapter 13: Social Media and Networking in the Sport Industry PART V -- The Evolution of Sport Marketing Chapter 14: International and Global Marketing in Sport Chapter 15: Emerging Sociological Sport Marketing Concepts
About the author
Dr. Eric C. Schwarz is an associate professor of Sport Business and chair of the Department of Sport Business & International Tourism in the Donald R. Tapia School of Business at Saint Leo University, USA. He is currently President of the Sport Marketing Association. Dr. Jason D. Hunter is an assistant professor of Parks and Recreational Administration at George Williams College of Aurora University, USA. He is currently developing a Master's Degree program in Sports Management and an on-line Graduate Recreational Administration Program. Alan LaFleur is a social media consultant. Having worked for Sports Features Communications he has gone on to found two of his own companies in this sector, Bloom Social and Apprentice Star League.
